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6th Annual GSD&M SXSW Bash To Be Live-Streamed In Virtual Reality

Austin-based advertising agency, GSD&M, will host its sixth-annual exclusive bash during SXSW 2016 on Monday, March 14!


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For the first time, those not attending can join in on the highly anticipated event remotely via virtual reality. Check out GSD&M party from 2015:


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Reel FX Making It Happen W/ Radiant Images & VRLIVE

Reel FX, the award winning studios, has come on board as the virtual reality partner of this year’s party, leveraging Radiant Images and VRLIVE’s innovative streaming and stitching technology to allow viewers worldwide to tap into the party action via mobile app VRLIVE. The 360-degree live-stream of the party will allow viewers to choose between two viewpoints: one placing them in the Austin agency’s backyard for a wide view of the bash and another providing an interior perspective of the pop-up art installations and interactive exhibits.


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The VRLIVE 360-degree video experience can be viewed directly on any smartphone via the mobile app or with a VR head-mounted display (Google Cardboard, Samsung Gear VR, etc.) Virtual partygoers can download the VRLIVE app prior to the event and tune into the live 360-degree feed when the festivities begin on Monday, March 14 at 7 p.m. CST.


“Since the birth of our party six years ago, we’ve focused on bringing the unique and creative aspects of Austin’s culture to our backyard to fully immerse our guests in what makes our city so great,” said David Rockwood, VP of community relations at GSD&M. “Technology is an important piece of Austin’s culture, so partnering with Reel FX brings an interactive and engaging experience to our guests, and lets those outside city limits experience the atmosphere and excitement of SXSW.”


“Reel FX is excited to bring Virtual Reality to GSD&M’s sixth-annual event. Through the innovative technology of Radiant Images and VRLIVE, we are going to give not just attendees, but audiences around the world the chance to experience the event in 360 degrees for the first time,” added Reel FX Executive Producer Steve Johnson.


Notes Radiant Images’ Michael Mansouri, “I’m excited to showcase such a versatile and innovative VR solution with partners like Reel FX and GSD&M, which are just as versatile and innovative in their approach to virtual reality.”


Virtual reality at the event will not just be limited to the app. Additionally, GSD&M is adding a new VR element to its GSD&M Presents video series, which annually recap the live music, interactive experience and overall celebration of the bash. This year, for the first time, the video will feature a VR aspect shot by Reel FX VR.


Having created VR projects for the likes of AT&T, American Express, Lionsgate, Porsche, Samsung and GE, among numerous others, Reel FX – led by Executive Producer Steve Johnson – worked closely with GSD&M and Radiant Images’ Michael Mansouri to incorporate this cutting edge technology into one of the biggest parties of the week.


About GSD&M

Founded in 1971, GSD&M is an advertising agency headquartered in Austin, Texas that believes when you pay the price to understand the problem and apply that insight to solve courageously, the reward is ideas that make a difference. With a restless culture and purpose as a guiding force, GSD&M builds brands with a fully integrated creative, media and analytics approach. For more information, visit


About Reel FX

Reel FX develops and produces award-winning animated films, short form content and virtual reality experiences. The company’s feature slate, includes the Golden Globe-nominated The Book of Life with Twentieth Century Fox, released on October 17th, 2014. The film also garnered Best Animated Feature nominations from the Critics’ Choice Awards, Producers Guild Awards, and Annie Awards. The title is now available on DVD and Blu-ray. Reel FX’s first full-length animated feature, Free Birds, was released by Relativity Media on November 1st, 2013 and grossed over $110 million worldwide.


Based out of Dallas, Texas, Reel FX has over 22 years of experience as an award-winning one-stop studio for the creation of animated content including films, special attraction/live venue projects, commercials, and interactive projects for companies like Fox, Warner Bros., DreamWorks Animation and Universal Studios. The studio also maintains a short form division focused on commercials, music videos, theme park attractions as well as virtual reality content through its dedicated VR division, Reel FX VR.


Since opening in 2014, Reel FX VR has developed world-class VR interactive activations and 360º narrative content for innovative brands, such as 20th Century Fox, Acura, American Express, AT&T, Frito Lay, GE, Legendary Pictures, Lionsgate, Porsche, Samsung, and the U.S. Air Force. Reel FX VR crafts unique and innovative content for all the leading VR goggle platforms – Oculus, HTCVive, and Samsung Gear VR.


About Radiant Images

Radiant Images provides innovative 2D and 3D digital cinema solutions, support and leading-edge, high-end cameras and equipment to the film and entertainment industry worldwide. The company takes prides in its ability to pack the biggest punch in the smallest packages.


Radiant Images helps filmmakers achieve their vision without compromise. The team of skilled, expert technicians and rental agents are able to look at a challenge and find a creative, affordable solution that propels a project forward, often stretching the boundaries of digital cinema in the process. They do not rely on cookie cutter fixes, but rather find customized 2D and 3D solutions that are specific and appropriate to each client and focused on maintaining a smooth and trouble-free workflow from pre- to post-production.


Radiant Images’ approach and philosophy is like the cameras the operate—fast and efficient with the ability to provide immediate gratification. Led by co-found Michael Mansouri, technicians assess client needs in pre-production and build custom rigs and reconfigure equipment to meet challenges. The focus is on setups and rigs that are small, lightweight, agile and uncomplicated. Clients include some of the industry’s most skilled and innovative cinematographers and camera operators in feature films and television.

Author: VR Reporter

I am a hi-tech enthusiast, VR evangelist, and a Co-founder & Chief Director at Virtual Reality Reporter!

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