IMMEREX EXHIBITS AT CHINAJOY 2016 AND DEBUTS END-TO-END VR SOLUTION TO CHINA MARKET
“Cinema-Centric VR Company Capitalizes on its Global Footprint to Launch in China with Proprietary Hardware, Software and Professional Quality Content”
Immerex, a virtual reality company creating cinema-centric virtual reality experiences, today introduced its end-to-end virtual reality solution and next-generation VRG-9020 head-mounted display (HMD) to the Chinese market at the 2016 China Digital Entertainment Expo & Conference (ChinaJoy) taking place in Shanghai, China. The company, now part of a global entity, has offices in the U.S., China, Japan, and Korea and is well-positioned given its worldwide partnerships and extensive business and entertainment connections to fuel the growing VR pipeline in China and beyond. Just last month, the company introduced its VRG-9020 HMD display to U.S. audiences at E3 Expo in Los Angeles and received rave reviews for its slim, portable and compact design as well as cinema-centric immersive experience.
“While the VRG-9020 originally debuted here in the U.S., we’re confident its compact and portable form is perfect for the Chinese market, where space constraints and ease-of-use are paramount,” said Adam Li, CEO of Immerex and CTO of Immerex Global. “As we look to capitalize on Immerex’s global reach, we’ve formed partnerships that will help facilitate and escalate our goals to develop professional-grade VR content and arrange the right content distribution channels. With a full end-to-end solution and a global infrastructure in key regions throughout the U.S. and Asia, Immerex is excited to forge and break new entertainment barriers.”
The VRG-9020 HMD is designed to be compact and stylish for comfortable, on-the-go virtual reality experiences. Free from restrictive tethering to computers, the VRG-9020 connects to a small VR media box, powering experiences with Immerex’s proprietary SDK that can project immersive true VR content, as well as conventional 2D and 3D films. User-friendly, the sleek VRG-9020 comes with headphones and a full in-line controller. Users can also utilize their smartphone as a controller by connecting via Bluetooth.
“China possesses a massive entertainment industry. Leveraging Immerex’s strategic alliances throughout Asia, we have direct access to the region’s expansive investments in film and television production, content distribution and the box office,” said Kirin Li, head of Immerex Global. “According to iiMedia Research Group, the virtual reality market in China is expected to grow to 55 billion yuan in the next four years, and we believe Immerex’s expertise and collaborative relationships in the marketplace put us in excellent position to accelerate this technology development and market adoption.”
Immerex offers users an extensive VR content library with an emphasis in cinema, as well as gaming and applications. Immerex’s business model includes actively building a full VR ecosystem in the U.S., China and other key global markets.
For additional information on Immerex, or to experience a demo of the VRG-9020 HMD visit the company’s booth E6-03 at ChinaJoy. Media interested in speaking with Immerex during or after ChinaJoy should contact Ryan Maguire at firstname.lastname@example.org. To learn more about Immerex, visit www.immerex.com.
Immerex is a global virtual reality company that creates cinema-centric VR experiences. Merging passion with craftsmanship, Immerex is transforming the theatrical experience from simply watching a story, to living it. The company combines its proprietary hardware, software and professional quality content to unlock the power of virtual reality. Dr. Adam Li, CEO of Immerex and CTO of Immerex Global, has decades of experience providing technical vision in both software and hardware for companies such as DivX, SONY, and Legend3D. Immerex, founded in 2014, has offices in Solana Beach, Calif., China, Japan and Korea. To learn more, visit www.immerex.com.