INDUSTRY REPORT: SHORT-TERM OPPORTUNITIES FOR ENTERPRISE IN VIRTUAL REALITY, LONG-TERM IN AUGMENTED REALITY
“Future Projections for Immersive Enterprise Technologies, Plus Current Use Cases from Intel, McLaren & Heatherwick Studios”
As immersive technologies like virtual reality (VR) and augmented reality (AR) take time to reach mass consumer adoption, industries such as architecture, automotive, retail and manufacturing are seeing huge impacts to business performance.
VR Intelligence has teamed up with research company, SuperData and the UK Department of International Trade, to produce a white paper report on the rise of VR, AR and MR (mixed reality) in enterprise and the workplace, in the lead up to VRX 2017 in San Francisco this December.
The report shows that demand for VR solutions in enterprise is soaring – particularly in healthcare, education, manufacturing, AEC and retail and is making up over 70% of immersive tech investments in R&D. But as use of VR will continue to rise through 2020, projections suggest AR and MR will make an even bigger push.
In looking to the future, the paper also provides current day use cases with interviews with three leading industry experts, from Intel, McLaren and Heatherwick Studios; talking about how they’re implementing these technologies to transform the way they work and communicate in healthcare, education, automotive, architecture and beyond.
The full, free report has been produced in conjunction with VRX 2017 and can be downloaded from here: http://1.vr-intelligence.com/LP=18545
“A year ago, VR was perhaps perceived as more of a novelty that we were experimenting with. Now, the
exec team and the directors at McLaren can see that VR has become a fundamental part of the design process; and at the other end of the vehicle design journey, a great customer experience too.” Mark Roberts, McLaren
“We started using VR first as a presentation tool for our clients. However, quite quickly we realized that we could use it in our design process.” Ondrej Tichy, Heatherwick Studios
“Augmented reality is going to mature and be a big component of the business landscape eventually.” Frank Soqui, Intel
VRX 2017, the senior-level B2B event for VR, AR and immersive tech is at the Marriott Marquis, San Francisco, this December 7-8. Designed for those looking to do business with decision makers, confirmed speakers include thought leaders from Oculus, Google, HTC, Intel, Unreal Engine, Ford, Gensler, Walmart, Ubisoft, Survios, Unity, Qualcomm and many more. Registration for VRX 2017 is open and there are still a few remaining slots available for sponsors and exhibitors. For more information, see the VRX website at http://www.vr-intelligence.com/vrx
About VRX and VR Intelligence
VRX 2017 is a senior-level B2B event for the VR industry, taking place in San Francisco on December 7-8, organized by VR Intelligence.
VR Intelligence is the world’s leading network of senior level decision makers in virtual reality and immersive technology. Our year-round dialogue with the industry’s biggest tech innovators and forward-thinking strategists, allows us to produce the market leading VRX events in the US and Europe which are built for senior executives across technology gaming, film, brand marketing, large-scale enterprise, healthcare and education.
We bring together the real business leaders working in VR/AR/MR across entertainment and enterprise to share insights from industry visionaries, facilitate game-changing business connections and play our part in pushing the industry to its full potential. For more info, see http://www.vr-intelligence.com
Twitter: @vr_intelligence
Hashtag: #VRX2017
Linkedin: https://www.linkedin.com/groups/8440975
About the UK Department of International Trade
The UK’s Department for International Trade (DIT) has overall responsibility for promoting UK trade across the world and attracting foreign investment to our economy. We are a specialised government body with responsibility for negotiating international trade policy, supporting business, as well as delivering an outward-looking trade diplomacy strategy.
To learn more about the work of DIT and how we support the gaming industry, contact cindy.fabian@mobile.trade.gov.uk or visit great.gov.uk
About SuperData
Founded by veteran games industry researchers, SuperData is the world’s leading provider of market intelligence covering the global markets for free-to-play games, digital console, mobile, PC, streaming media, eSports, and virtual reality. SuperData offers quantitative and qualitative insights and helps its customers understand what people play, connect to, watch, and spend on
