Landmark Entertainment Building Interactive Virtual Reality Experience: L.I.V.E. Centre
Landmark Entertainment Group, founded in 1980, is an award winning design and production company based in Los Angeles. Landmark Entertainment had designed attractions such as Universal’s Kongfrontation, Terminator 2 3D, Jurassic Park: The Ride, Star Trek, The Amazing Adventures of Spiderman 5D and King Kong.
L.I.V.E. Centre: Multimedia & Virtual Reality Theme Park For Everyone
Landmark Entertainment’s new project is The L.I.V.E. Centre (Landmark Interactive Virtual Experience). A virtual reality theme park that offers interactive, multimedia and virtual reality entertainment for people of all ages to enjoy.
L.I.V.E. Raised Funding From China Investors
The L.I.V.E. Centre project started in 2014, with funding raised from a group of investors from China. The first L.I.V.E. Centre will be built in one of China’s shopping center, mainly because of the gigantic market of Chinese consumers. According to Landmark Entertainment, L.I.V.E. Centre is looking to have virtual museum, shopping center, art gallery, zoo, aquarium, movie theater, performance center and other VR attractions.
Landmark Entertainment will start building L.I.V.E. Centre in the next 12-18 months, and plans to open its door in between 2017-2018.
Tony Christopher Quote
“We have a great legacy of work that attracts millions of people to physical locations where they have unforgettable experiences, and for the last 14 months we've been applying Landmark's unique creative and strategic approach to the new virtual reality business as well.”
“The majority of what exists in the virtual reality market today is short-form content, whereas our goal is to work with brands to create long-form virtual reality entertainment destinations!”
“What we're creating is the equivalent of taking your family to a theme park for a day, and enjoying that experience so much, that you want to repeat it over and over again – the only difference is that the experience will happen in the virtual world.”
“With virtual reality we can put you in the African savannah or fly you into outer space, this completely changes the idea of an old-fashioned museum by allowing kids to experience prehistoric dinosaurs or legendary creatures as we develop new experiences that keep them coming back for more. We’ll combine education and entertainment into one destination that’s always evolving.”
“We’re already thinking about how VR and alternate reality can create the theme park of the future. We spend a lot of time creating environments and characters and today we have to use light systems, projection systems, and animatronics and ultimately it doesn’t create a true virtual reality.” ( via fortune )
“With the Spider-Man 5D ride you couldn’t tell the reality from the 3D film and Spider-Man does fly over your head and land on your vehicle. In VR we could put it all in a headset and people could ride through and the buildings could be smaller and you could feel like you’re there. With VR we could put you on a real adventure like you’ve never seen before.” ( via fortune )
According to Christopher, Landmark is planning to launch new VR experience, which enables visitors to visit a virtual theme park anywhere in the world.
“We will start creating our own projects that we will own and operate, the only way we can survive as a business is by owning the things that we do.” Said Tony Christopher
Real world’s theme park business is a $25 billion dollar industry, will virtual reality technology powered theme park such as The VOID and L.I.V.E. Center take over and dominate the market, let’s wait and see!
Content & Image Source: Landmark Entertainment, Variety, Fortune, Mashable