Marxent Announces Multi-Platform Markerless Augmented Reality with Wall Placement for the Home Furnishings Industry
Marxent, the leader in markerless Augmented Reality (AR) and Virtual Reality (VR) for major retailers, homebuilders and building product manufacturers, today announced an expansion of their VisualCommerce™ Mobilesolution, now featuring single-camera wall placement.
“For home decor retailers and manufacturers investing in 3D product strategies and Augmented Reality visualization, it makes sense to consider Android, Microsoft Surface and Amazon Fire OS in addition to iOS devices”
VisualCommerce™ Mobile now offers retailers of home decor, window treatments, art, mirrors and wall-mounted lighting fixtures a solution that can work not only on iOS devices, but also on Android, Microsoft Surface and Amazon Fire tablets, to help shoppers and designers visualize their wall-mounted decor purchases in context.
Paired with Marxent’s VisualCommerce™3D Cloud for high-speed asset communication and photo-real 3D content services, VisualCommerce™ Mobile with wall placement is built for commerce and designed to drive purchase decisions for anything that goes in a room or on a wall. Wall decor alone (not including window treatments and lighting) is a $7.4 billion segment of the home accents category and accounts for an estimated 12 percent of the category, according to the Home Accents Today Universe Study 2016.
The expansion of VisualCommerce™ Mobile to include wall placement comes on the heels of Apple’s recent ARKit announcement, which gives developers the ability to incorporate AR in iOS applications.
“While Apple’s commitment to AR is exciting, ARKit’s restriction to iOS devices prohibits large retailers and building product manufacturers from achieving maximum market penetration and realizing the full potential of a 3D content investment,” said Beck Besecker, Marxent’s CEO and co-founder.
“For home decor retailers and manufacturers investing in 3D product strategies and Augmented Reality visualization, it makes sense to consider Android, Microsoft Surface and Amazon Fire OS in addition to iOS devices,” continued Beck. “If you sell things that go on walls, and you want to reach the greatest number of customers, VisualCommerce™ Mobile is ready for your content.”
For more information about VisualCommerce™ Mobile, please visit: http://www.marxentlabs.com/ar-solution/visualcommerce-mobile/
Marxent is the leader in markerless Augmented Reality, Virtual Reality and 3D solutions for major retailers and manufacturers in home furnishings, building products, home building (design/build) and industrial equipment. Marxent’s VisualCommerce™ 3D Cloud is a content management and hosting platform for 3D products that scales to the enterprise and powers upstream solutions for product visualization and configuration at all points in the customer path to purchase, including Mobile with Markerless AR, VR Showroom and Web VR applications. With VisualCommerce™ retail solutions, buyers can visually configure, price and quote projects with multiple components and customizations. In addition to top retailers, companies tapping into the power of VisualCommerce™ include American Woodmark, USG and AZEK Building Products (AZEK, TimberTech).