New Hyper-Reality Star Wars™ VR Experience Coming to Westfield Stratford City
From a galaxy far, far away comes the first multi-sensory immersive virtual experience that blurs the line between the physical and virtual world where you move freely, hear, touch, feel and even smell an environment as you explore it with friends and companions.
Due to the incredible response from fans and critics alike at the Westfield London location in Shepherd’s Bush, ILMxLAB and The VOID today announced that the first-of-its-kind hyper-reality experience, Star Wars™: Secrets of the Empire, is moving to Westfield Stratford City next month.
Designed to be socially interactive, this ground-breaking immersive experience will open to the public for a limited time only at Westfield Stratford City in the Arena on the first floor starting at 10:00 a.m. on 29 March, giving Star Wars fans the opportunity to step beyond reality and into the iconic universe. Tickets are available now at www.thevoid.com/locations/londonstratford. Tickets for Westfield London (Shepherd’s Bush) are also still available through 7 March at www.thevoid.com/locations/london. Hours of operation for both locations are Monday through Saturday from 10:00 a.m. to 10:00 p.m. and Sunday from 12:00 p.m. to 6:00 p.m.
Star Wars: Secrets of the Empire will transport guests deep into the Star Wars universe allowing them to walk freely and untethered on an interactive stage. Reality and imagination mix to deliver breathtaking experiences where you’ll feel the impact of blaster bolts, smell the smoke from your physical environment, push buttons to solve an interactive puzzle to escape enemies, all while coordinating directly with your unit in real time through the blended digital/physical world.
Under the orders of the rebellion, teams of four travel to the molten planet of Mustafar and sneak onto an Imperial Base. During the mission, you’ll encounter familiar Star Wars characters as you navigate dangers at every turn.
Cliff Plumer, chief executive officer at The VOID said: “Hyper-reality experiences allow us to fully immerse ourselves within worlds that were beyond our reach until now. The power of The VOID will allow guests to step into Star Wars: Secrets of the Empire and not only see this spectacular world, but also hear, feel, touch and even smell as they realize they are a part of this incredible story.”
Anna Hill, Chief Marketing Officer, Disney UK & Ireland, said: “Star Wars: Secrets of the Empire will bring much-loved characters and stories, and the sheer exhilaration of Star Wars to life for UK audiences in a spectacular and immersive way, and we can’t wait to have people experience it at Westfield Stratford.”
Myf Ryan, Chief Marketing Officer, Westfield UK & Europe said: “We’re delighted to host Star Wars: Secrets of the Empire in collaboration with The VOID and Disney at Westfield Stratford City from the end of March until June. Following the success of the experience at Westfield London, we can’t wait for our Stratford customers to enjoy this incredible VR technology which allows our shoppers to experience the universe of Star Wars in a more vivid way than ever before. It’s a ‘must-see’ experience’ that any fan will surely enjoy.”