Psychic VR Lab & Fashion Brand hloma Launching “chloma x STYLY HMD Collection (REAL⇄MR⇄VR)”
Psychic VR Lab Co., Ltd. (Headquarters: Tokyo Shinjuku-ku, Representative Director: Masahiro Yamaguchi), is launching VR fashion shopping service “STYLY” by using the VR technology, and the fashion label “chloma” (designer: Junya Suzuki), have together created a collection of head-mounted displays (below HMDs) for users, assuming that in the future it will become commonplace. Prior to the start of the autumn sales, reservation sales will be starting from May 23 through the below-mentioned website and will last for 10 days.
About VR Fashion Shopping Service “STYLY”
Currently STYLY is used for sales promotion at the shop front, exhibition and new work releases, promotion activities, etc. and Psychic VR Lab has already received high popularity by now. In the worldview of fashion brands expressed via VR technology we offer unprecedented shopping experiences.
With the VR technology and through the use of a special high-definition 3D scanner to scan the fashion items, it is possible to convey a brand’s charm to the fullest. “STYLY suite”, with which one can create brand space just with a web browser, is a service infrastructure that enables creation of VR space and distribution of spatial content to all creators. The team is currently offering it free as a private beta version.
Public web-site of “STYLY” suite: http://suite.styly.cc/
Also Psychic VR Lab will be exhibiting and conducting reservation sales of products at the Microsoft event “de:code”, which is to be held on May 23rd and 24th. During those day, the team will not only be exhibiting items from the collection, but they will be introducing the concept model of “STYLY-MR” shopping service using Microsoft’s “Hololens”.
The shopping application “STYLY-MR” is planned to be released with the full-scale sale this fall and it will be possible to actually purchase “chloma” products using the MR shopping.
It is a fashion label established in 2011 by Suzuki Junya and Sakuma Reiko which, while considering the relationship between technology, characters and the Internet with people, it also proposes the environment and clothing for modern people who are walking the boundary between the world on the monitor and the real world. It is perceived that there is a considerable bulk of modern people who are somewhere between the real and the virtual world, so in the brand fantasy and practicality are realized in the items.
■ About Psychic VR Lab Co., Ltd..
Psychic VR Lab Co., Ltd. has developed an EC fashion service platform (STYLY) in the era of VR (virtual reality), and has pioneered in a new business area making it the world’s only fashion specialized VR service platform.
Company name : Psychic VR Lab Co., Ltd.
Head office location : 2F Moriaura 1-34-2 Shinjuku, Shinjuku-ku, Tokyo, 160-0022
Representative Director : Masahiro Yamaguchi
Established : May 19, 2016
Psychic VR Lab Co.Ltd.
Person in charge: Mr. Watanabe / Godscorpion, belonging to the “chloma × STYLY” project secretariat