Twitter Awards Virtual Reality Company OmniVirt $125,000 Prize for Ads API Competition
After 500 submissions and 12 finalists at the Twitter Ads API competition, OmniVirt was selected as the North American winner. A panel of top Twitter executives from sales and product watched as all the finalists presented their product solutions for Twitter customers.
Traditionally, Twitter has been part of every media plan, but without a VR360° ad solution, the social media platform has been an afterthought for VR content and campaigns.
OmniVirt's ability to power one tap to virtual reality from every Twitter platform, is enabling every Twitter customer to distribute its VR and 360 video across all Twitter inventory for both organic and promoted Tweets. See an example Tweet here (try on your mobile phone for full effect).
Virtual Reality is a hot topic amongst brands and agencies and with OmniVirt's selection as the North American winner, the company received $125,000 worth of Twitter ad spend to partner with brands and get more VR campaigns up and running across Twitter.
See some of the fun tweets from the event below: