Visualise Launches Norwegian Air VR Boeing 787 Dreamliner Flights at London Pop-up
Virtual reality production studio, Visualise, today unveils its latest VR experience for low-cost airline Norwegian and Boeing at Westfield Stratford City. The 5D virtual reality activation, based at Westfield Stratford, has been created to promote Norwegian’s low-cost direct flights to the US on the Boeing 787 Dreamliner.
Visualise was approached by the airline to produce an immersive two minute 360 video aboard the 787 Dreamliner aircraft, which is launched via a “Cabin Crew” controlled Tablet App. The experience transports consumers into the cabin and showcases the level of service provided from the cabin crew and specialist features of the aircraft.
By wearing virtual reality headsets, participants can experience 360-degree views, the sounds and motion of a Norwegian Boeing 787 Dreamliner flight in the economy and Premium cabins from the UK to the USA. By checking in, boarding the aircraft and landing in the US, participants will start their virtual USA holiday learning about key features of the Boeing 787 Dreamliner before being immersed in the vibrant, energetic scenes of New York, Los Angeles and Miami to entice potential holidaymakers to Norwegian’s low-cost transatlantic fares from £135.
Norwegian is also encouraging participants to use #USAtheNorwegianWay on social media to enter into a prize draw for the chance to win a holiday to any one of Norwegian’s eight USA destinations direct from London Gatwick.
Henry Stuart, CO-Founder & CEO of Visualise comments: “This project was particularly interesting for us as we also created an app that allows for remote controlling of multiple GearVR headsets for simultaneous video playback. This was necessary to ensure the activation at Westfield worked seamlessly and it’s great to utilise these skills as well as our traditional VR capabilities.”
Stine Steffensen Børke, VP Marketing at Norwegian said: “Norwegian has always been a trailblazer in technology with free Wi-Fi on all European flights and now we’re the first airline in the UK to offer a virtual reality USA holiday. As we continue to take off in the UK, we’re embarking upon the most eye-catching ways consumers can engage with our brand by demonstrating that low-cost can mean high quality in a truly fascinating way.”
Dentsu Aegis Network’s experiential and lifestyle arm MKTG led the creative and concept development while sister media agency Vizeum was responsible for all media planning.
The pop-up is now open until 14 December 2016 every day from 10am – 7pm, except Sunday, which is open from 12pm until 6pm, and is located at The Gallery in Westfield Stratford City.
Visualise is the award-winning, international production studio that specialises in exceptional virtual reality filmmaking and immersive experiences. Since forming in 2012, the company has delivered ground-breaking virtual reality experiences for some of the world’s most iconic brands.
Recent work includes a Wimbledon experience, featuring a tennis lesson with Tim Henman, a Lamborghini that takes in Italy’s Amalfi Coast, a backstage experience with Kasabian at O2 Brixton Academy, and transporting holiday-makers to exotic destinations around the world with Thomas Cook.
Visualise has partnerships with major virtual reality manufacturers, including Oculus Rift, Google and Samsung, which enables them to produce VR content that connects new audiences to virtual reality across multiple platforms.
”Virtual reality isn’t just what we do; it’s our team’s purpose and passion.”
Norwegian is growing rapidly with the UK’s only direct low-cost flights to the USA. The award-winning airline has launched more than 10 direct routes from the UK this year including three new routes to the USA – Boston, Oakland-San Francisco and Las Vegas.
From next year, Norwegian will be the first European airline to fly Boeing’s latest aircraft, the Boeing 737 MAX that will unlock never before seen routes.
Norwegian in the UK:
- Norwegian first launched UK flights in 2003 and now operates from London Gatwick, Edinburgh, Birmingham and Manchester Airports to more than 40 destinations worldwide
- Norwegian is the third largest airline at London Gatwick, with 3.9 million yearly passengers, and with more than 700 pilots, cabin crew and staff working from its Gatwick base
- In 2014, Norwegian introduced the UK’s first low-cost, long haul flights to the U.S. – the airline now flies to 8 U.S destinations with fares from just £135 one way
- Norwegian is the only airline to offer free inflight WiFion UK flights to more than 30 European destinations
- The airline has one of the youngest aircraft fleets in the worldwith an average age of 3.6 years, including next-generation Boeing 787 Dreamliners and Boeing 737-800s
- Norwegian has been voted ‘Europe’s best low-cost carrier’ by passengersfor four consecutive years at SkyTrax World Airline Awards from 2013-2016, along with being awarded the ‘World's best low-cost long-haul airline’ in both 2015 and 2016
About Vizeum UK
In an increasingly connected and convergent world, Vizeum’s vision is to be its clients’ most innovative partner. The agency achieves this through two guiding principles – adopting the 70/20/10 model of innovation management and a mantra of ‘Simple strategy, brilliantly activated’, turning ideas into valuable business solutions. All of which is underpinned by our bespoke research tool, CCS, real-time reporting and our unique Dentsu Aegis operating model, delivering integration without compromise.
Vizeum has a global network that spans 40 countries worldwide and over 1,000 people. Our clients include AB InBev, Burberry, Camelot, IKEA, TSB, Weetabix, and Panasonic.