Virtual and Augmented Reality Market Rising to US$547,207.68 Million by 2024 – TMR

Transparency Market Research has released a new market report titled “Virtual and Augmented Reality Market (Component – Hardware (Head Mounted Display, Head Up Display, Glasses, Console, Sensor/Input, Camera, and Projector), Software, and Service; End-use Application – Healthcare, Education, Retail, Gaming, Construction, Media and Entertainment, Automotive, Defense and Aerospace, Manufacturing, and Energy) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024”


According to the report, Virtual and Augmented Reality Market will expand at an exponential CAGR of 92.5% over the period between 2016 and 2024, rising to US$547,207.68 mn by 2024. In terms of components, the hardware sector presently leads and will continue to account for a large chunk of the market’s overall revenue over the forecast period as well. Geographically, North America dominated the global market in 2015, accounting for a nearly 79% of the overall market.


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Dizzying Rate of Technological Progress Makes Market More Promising

The pace of technological progress and introduction of innovations in the fields of virtual reality and augmented reality has quickened significantly faster as compared to many other technology-driven sectors. With vast improvement in the competency of hardware elements to the revolutionary improvements in software applications supporting VR and AR hardware, the landscape of the global virtual and augmented reality market has sizably altered and improved in the past few years.


Recent advances in the fields of both virtual and augmented reality, such as the recently launched virtual reality goggles by Fove Inc., which contain infrared-based eyeball movement tracker, or the Manus VR hand gloves, which can help end-users to visualize ones’ hand in the virtual environment, underscore the field’s potential in the near future. TMR believes that such constant innovations will be the key force compelling consumers to adopt VR and AR systems and solutions on an increased rate in the near future.


Browse Regional PR: http://www.europlat.org/global-virtual-augmented-reality-market.htm


High Initial Cost of Devices to Hinder Adoption across Cash-strapped Economies

The vast funds and resources invested in the research and development of advanced VR and AR products as well as the high costs of most hardware elements used in these products make most VR and AR offerings fairly more expensive compared to conventional electrical or electronic devices. For instance, the average price of a VR head mounted display was approximately US$ 696.4 in 2015 while AR glasses were priced at an average of US$1,514.0. Cost being an important buying criteria for a vast share of global consumers, especially the ones across developing or under-developed countries and regions, high cost of VR and AR products is one of the key factors limiting their adoption.


However, as has remained the case with consumer-oriented electronic devices such as television, smartphones, and tablets, the prices of VR and AR hardware components is expected to swiftly come down in some years from now. The prices of hardware components are, however, expected to decrease at a slow rate owing to the high focus and vast investments directed toward the manufacture of innovative products.


The global market for virtual and augmented reality features a highly dynamic and challenging competitive landscape with the presence of a large number of some of the world’s leading technology firms as well as some small-scale niche players, observes a recent report by Transparency Market Research. International technological giants operating in the market, such as Google, Inc., Oculus VR LLC, HTC Corp., Microsoft Corp., and Sony Interactive Entertainment LLC have the benefit of well-established brand images, vast funds for R&D activities, and excellent global reach.


The treat of new entrants is low at present, however, rapid technological advancements are expected to attract more players to enter this market. Moreover, a significant rise in partnerships and strategic alliances in the market and high investment scenario (for continuous investment on technology R&D) by larger IT/technology firms are also expected to increase the threat of new entrants for this market.


For the study, the global virtual and augmented reality market has been segmented as follows:

Global VR and AR Market, By Component

Head Mounted Display
Head Up Display
Other (Camera and Projector)
Global VR and AR Market, By End-use Application

Media and Entertainment
Defense and Aerospace
Others (Manufacturing and Energy)
Global VR and AR Market, By Geography

North America
Asia Pacific
Middle East and Africa
South America
Related Research Reports by TMR:

Mixed Reality Market: http://www.transparencymarketresearch.com/mixed-reality-market.html
Virtual Reality in Gaming Market: http://www.transparencymarketresearch.com/virtual-reality-gaming-market.html


Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.


Each TMR syndicated research report covers a different sector – such as pharmaceuticals, chemicals, energy, food & beverages, semiconductors, med-devices, consumer goods and technology. These reports provide in-depth analysis and deep segmentation to possible micro levels. With wider scope and stratified research methodology, TMR’s syndicated reports strive to provide clients to serve their overall research requirement.


Author: VR Reporter

I am a hi-tech enthusiast, VR evangelist, and a Co-founder & Chief Director at Virtual Reality Reporter!

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