VR PLAYHOUSE MERGES WITH IDENTITY FX, SHIFTS IAN FORESTER TO CEO – Merge Shifts the Studio in a More Technology-Focused, Interactive Direction
Los Angeles-based creative studio VR Playhouse has merged with post-production studio Identity FX, shifting Co-Founder Ian Forester from CCO to CEO and bringing on Leo Vezzali (of Identity FX) as Executive Producer. The union will pivot VR Playhouse in a more technology-centric direction, focusing on original technical IP and high-end interactive services, utilizing a global team of artists and technologists. Former CEO and Co-Founder Christina Heller, who will be devoting time to a new venture, will remain as Chief Development Officer and continue to lead the educational and community initiatives at VR Playhouse, including the recently-launched VR Playhouse School.
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The alliance comes on the heels of VR Playhouse’s migration into substantial CGI and interactive VR projects, including their recent character work on Skydance Interactive’s AAA videogame Archangel and recent Special Jury Recognition for Room-Scale VR at SXSW. The partnership continues this forward momentum and further infuses VR Playhouse’s dedication to technology, combining Identity FX’s VFX workflow and team of global artists with VR Playhouse’s deep knowledge and expertise in the VR industry. The diverse aesthetics of Identity FX’s network of artists will allow VR Playhouse to tailor their creative approach to the appetite of the continually growing global VR marketplace.
Vezzali brings his diverse and multi-disciplinary background in visual effects, animation, stereoscopic 3D and post-production to his role, allowing him to execute a multitude of projects in feature films, commercials, interactive digital campaigns and AR/VR experiences, from ideation and story conception through final delivery. Most recently, he has fine-tuned the 3D experience for The Amazing Spider-Man and Prometheus and was the in-house 3D VFX Supervisor for Green Lantern, Conan The Barbarian, and Narnia: The Voyage of the Dawn Treader.
“Identity FX and Leo have such an amazing track record in the VFX world and with an increasing number of CGI and interactive projects coming through our doors, it’s a perfect fit,” notes VR Playhouse CEO Ian Forester.
About VR Playhouse
VR Playhouse is a Los Angeles-based creative studio and full-service production company specializing in virtual and augmented reality. VR Playhouse provides production services for 360 and volumetric video, computer animation, and interactive content for VR and AR. Since founding in 2014, VR Playhouse has completed over 50 projects, some of which have been featured at SXSW, Sundance and Cannes.