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VR Playhouse Takes Viewers On Summer Road Trip For Toyota Prius

Los Angeles-based creative studio VR Playhouse director DJ Turner takes a trip up the Northern California coast to fuel summer expeditions in the redesigned Toyota Prius in a new 360 video, “Prius. Redesigned. CA, Style.” The spot is viewable in 360 as well as in virtual reality on Google Cardboard headsets.


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The immersive video features a group of friends loading up their Priuses to embark on classic summer adventures, from taking selfies in the city to driving along the Golden Gate Bridge, camping in the woods, swimming in the river, exploring the countryside and even picnicking in wine country.



Turner, a Northern California native himself, was inspired by the natural beauty of the state. “We wanted to show the idea of people traveling, going on adventures, and spending time with friends, incorporating not only iconic locations like San Francisco and the Central Valley, but also parts of NorCal life that you don’t often see, like tubing in the river,” he notes. “Northern California has so much to experience, and the Prius is a great way to do it all. I hope the 360 video encourages people to get out and explore, wherever they may be.”


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Client: ToyotaBrand: PriusTitle: “Prius. Redesigned. CA, Style.”Creative Agency: Handl PartnersCreative Director: Rob BagotAssociate Creative Director/Copywriter: Dallas BakerArt Director: Brian G. CheungVR Production Company: VR PlayhouseDirector: Derin TurnerProducer: Christina HellerUPM/Production Designer: Heather MoralesCamera Technician: Joel JonesPA: Emily HendricksManagement Supervisor: Camille Kahrimanian Talent: Lauren Robinson, Charis Briley, Blaire Carson, Saksham Ghai, Michael Schuur


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About VR Playhouse

VR Playhouse is a Los Angeles-based creative studio and full-service production company specializing in virtual and augmented reality. With a fervent passion for transporting viewers through meaningful experiences in immersive media, founders Christina Heller and Ian Forester have amassed a specialized team with diverse backgrounds ranging from production to animation, journalism, VFX, theater and live events. From creative to production and distribution, VR Playhouse delivers complete projects through its cohesive VR pipeline.


Boasting a broad range of projects in the commercial, live sports, cinematic narrative and high-end real estate industries, VR Playhouse’s original VR content transports viewers into unexplored times and locations, allowing audiences to transcend their daily lives and experience new perspectives and emotions.


Author: VR Reporter

I am a hi-tech enthusiast, VR evangelist, and a Co-founder & Chief Director at Virtual Reality Reporter!

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