VR Shows Value in Enterprises
Survey: Enterprise Companies Seeing Strong Return on Investment in VR & AR
LONDON – Businesses working in areas such as automotive, construction, manufacturing and retail are seeing a good return on their investment in virtual and augmented reality, according to an industry survey by VR Intelligence. The survey targeted senior-level business execs in VR & AR, aiming to filter through the hype and get to the core of what’s really happening in immersive tech.
As VR and AR continues to break down the barriers to mass consumer adoption, it’s in enterprise where the technology is seeing the most immediate growth. This has been a widely reported trend, backed up by this new survey – where 83 percent of current enterprise end-users say they see benefits in VR, 69 percent say they see benefits in AR, and 86 percent plan to invest more.
The survey interviewed almost 600 VR and AR professionals, giving insights into where companies are seeing growth, where they intend to invest next, the challenges towards mass adoption and the industries integrating most effectively.
“Consumer uptake is yet to fully take off and the results highlight some of the areas needed to improve, in order for it to do so,” said VR Intelligence director Rich Goddard. “But the overwhelmingly positive feedback from enterprise is encouraging for everyone and shows strong signs of immersive tech beginning to truly fulfill its potential.”
The survey was produced in conjunction with VRX 2018, the senior-level B2B event for VR & AR execs, in San Francisco this December 6-7.
About VRX and VR Intelligence
The VRX event series launched in 2015 and focuses on strategic business and tech opportunities as virtual reality takes hold in gaming, consumer entertainment and enterprise. It is specifically designed as a high-level networking environment for senior-level decision makers to connect and do business.
VR Intelligence is the world’s leading network of senior level decision makers in VR, AR and immersive tech, brought together at the annual VRX events in San Francisco (December) and Amsterdam (April). The company’s year-round dialog with the industry’s biggest tech innovators and forward-thinking strategists, allows for the production of market leading events, insights from industry thought leaders and game-changing business connections.