WITHIN’S SOCIAL VIRTUAL REALITY EXPERIENCE ‘LIFE OF US’ PREMIERES TO THE PUBLIC AT IMAX VR CENTRES
What: Within and IMAX Corporation have partnered to introduce audiences to the joy and wonder of social virtual reality with the release of Within’s cutting edge, social interactive VR experience Life Of Us at IMAX VR Experience Centres. Following its premiere at Sundance and Tribeca Film Festival earlier this year, Life of Us will make its public debut at the flagship IMAX VR Experience Centre in Los Angeles on June 30 and will be coming soon to the newly opened IMAX VR Experience Centre at AMC Kips Bay 15 in New York City. Audiences can breathe fire, swim underwater, survive the Ice Age, and soar over volcanos as they evolve through a billion years of evolution in this action-packed, multi-person VR adventure. A Within Original, Life Of Us was created by Chris Milk and Aaron Koblin, produced in partnership with Megan Ellison through her Annapurna Pictures, scored by Pharrell Williams, and Made with Unity.
When: Premieres in Los Angeles on June 30, 2017, with showtimes daily throughout the summer
Where: IMAX Experience Centres in New York City and Los Angeles
LA: 157 S Fairfax Ave, Los Angeles, CA 90036 (across the street from The Grove)
NYC: AMC Kips Bay 15, 570 2nd Ave, New York, NY 10016
Why: Breathe fire, soar over volcanos and join an intergalactic dance party in one of the first interactive, room-scale VR experiences that takes you and another participant on a shared journey experiencing new voices, bodies, and special abilities.
How: Tickets available for purchase at the Los Angeles location here.
About Within: Within is the premier destination for innovative, entertaining, and informative story-based virtual reality. They bring together the best immersive experiences from the world's finest VR creators—from gripping tales set in worlds of pure imagination to documentaries taking you further inside the news than ever before.
Within supports all major headsets, including Oculus Rift, Samsung Gear VR, HTC Vive, Sony Playstation VR, and Google Daydream. To get started experiencing Within’s ever-growing roster of content, just download the app for iPhone or Android.
Within was founded by award-winning filmmaker Chris Milk and renowned technologist Aaron Koblin with the goal of exploring and expanding the potential of immersive storytelling. We collaborate with companies including Lytro, Apple, The New York Times, NBC, Vice Media, and the United Nations, as well as artists including U2 and OneRepublic to bring to life and distribute premium immersive stories in a variety of genres.
About IMAX VR Experience Centres:
IMAX VR is a mind-shattering VR experience in a location-based, state-of-the-art Experience Centre. The IMAX VR Experience features a unique combination of premium technology and world-class content that lets users see, feel, move and play in new worlds in a powerfully immersive and realistic way, much like IMAX® theatres offer moviegoers a differentiated and best-in-class film experience. With ground-breaking VR headset technology, 360-degree sound and sophisticated room tracking, players will be instantly transported into new virtual worlds that are more realistic than anything imaginable.
The centres employ a new modular design – proprietary to IMAX – that consist of several “pods” to allow multiple players to enjoy interactive, exciting, moveable VR experiences. The pods, which are designed to optimize user mobility and interaction in virtual environments, can be adapted for specific content experiences – whether single or multi-user.