Xperiel Receives Notice of Allowance for Real World Web and RWW Trademarks, Designations Signal New Era for IoT and Augmented Reality
Xperiel today announced that the United States Patent and Trademark Office (USPTO) has issued the company Notices of Allowance to trademark Real World Web™ and RWW™. Xperiel’s RWW is the intersection point where the physical and digital worlds interact to enable IoT-powered, augmented reality experiences across mobile devices.
In August, Xperiel launched from stealth to unveil the first RWW platform, currently used by the Los Angeles Dodgers, Sacramento Kings and PepsiCo to deliver meaningful mobile experiences to consumers, employees and partners in outdoor and indoor environments ranging from stadiums to convention centers. These trademarks are further proof that Xperiel is at the forefront of delivering innovation to organizations that want to take full advantage of the revenue opportunities provided by mobile devices and the IoT.
“The Real World Web is where the most valuable and innovative progress in technology will occur over the next decade. Organizations can now orchestrate the IoT in ways that were not previously possible to create applications that drive off-the-chart levels of engagement, new revenue opportunities and deep customer loyalty,” said Xperiel CEO Alex Hertel. “Today’s mobile applications and experiences are only scratching the surface of what’s possible. Once all devices and the entirety of the IoT are interconnected through the RWW, the globe will become ‘clickable’ to everyone.”
The number of connected devices is proliferating and will continue to grow. Gartner projects 20.8 billion connected things will be in use by 2020. Although there is significant progress being made in the development of these devices, a critical piece of functionality is missing for them to be truly connected and interoperable. The RWW fills the gap between connected devices to create the network needed for a seamlessly-integrated physical-digital ecosystem. To learn more about Xperiel visit www.xperiel.com.
Xperiel is bringing what it calls Real World Web (RWW) to life. The RWW is where the physical and digital worlds converge to provide augmented reality experiences for consumers across any OS or mobile device. To orchestrate the RWW, the inventors of Google Wallet technology built the Xperiel platform, comprised of a universal trigger fabric, device-agnostic applications in the cloud and an all new graphical programming language based on the founders’ original Ph.D. research. Xperiel makes it possible for users to quickly build device-agnostic applications in the cloud that are contextually aware and can communicate with real world and online triggers.
A trigger is an activation point that signals Xperiel to deliver immersive, customized experiences to individuals via their mobile phones, wearables, virtual reality technology or any connected device. Xperiel’s patented, easy-to-use graphical programming language opens the door for non-technical people to develop applications in less than an hour, radically compressing the time and cost it takes to build IoT apps.
Xperiel changes the way people can and will interact with a completely connected world. Companies in industries spanning professional sports, entertainment, retail and more are using the Xperiel platform to maximize the value of their IoT investments. Organizations including the Los Angeles Dodgers and PepsiCo use Xperiel to deliver engaging experiences via the RWW that ensure loyalty while increasing revenue opportunities.