ZeroLight and StarVR® Bring Premium Virtual Reality to IFA
StarVR and ZeroLight are set to continue their collaborative showcase with a two-day exclusive demonstration of ‘premium virtual reality’ at IFA, Berlin, August 30th-31st. The combination of StarVR’s ultra-high-resolution headset and ZeroLight’s superior real-time visualisation software delivers the most visually compelling immersive experience to date.
Unveiled to the public for the first time during London Tech Week, the partnership between StarVR and ZeroLight focusses on maximising the potential of immersive technologies within the commercial space, emphasising quality to deliver an intuitive and engaging experience.
“The reaction to our efforts at London Tech Week was definitive” says Francois de Bodinat, Chief Marketing Officer at ZeroLight. “The unification of StarVR’s high-quality hardware and our graphical expertise has delivered a benchmark for visual clarity in the commercial immersive technology sector.”
StarVR’s unique design increases the user’s ability to perceive the virtual world, harnessing peripheral vision for a more natural experience . Located in the Acer booth, Hall 12 Booth 107, the StarVR & ZeroLight demonstration will allow users to explore and interact with a highly-detailed digital vehicle, providing all potential configurations so that each person can define their preference. Such experiences are disrupting the automotive retail sector, empowering both customers and brands alike.
“IFA will showcase how the combination of ZeroLight and StarVR disrupts the car buying experience. Future car customers will be able to see their exact configuration in unbelievable clarity from a convenient city centre location.” said Guillaume Gouraud, Industry Relations and Business Development Europe for StarVR Corp. “People are in awe when they try StarVR, its visual capability fully immerses people in a stunning car experience. ZeroLight is making full use of StarVR’s ultra-wide field of view and massive pixel count. It’s beyond anything you have seen in real-time in VR.”
Starbreeze is an independent creator, publisher and distributor of high quality entertainment products. With studios in Stockholm, Paris, Los Angeles, Barcelona and Brussels, the company creates games and other virtual reality entertainment products, based on proprietary design and licensed content. Starbreeze most recent games include PAYDAY 2®, John Wick VR shooter and upcoming survival co-op FPS OVERKILL’s The Walking Dead. Under its publishing initiative, Starbreeze has together with Canadian studio Behaviour Digital successfully launched horror thriller Dead by Daylight.Starbreeze has set out to develop truly immersive virtual reality (VR) experiences by integrating software and hardware in its StarVR® head mounted display, produced together with Acer. Together with wholly owned subsidiary Enterspace, Starbreeze further solidifies its presence in location based entertainment. StarVR can additionally be found at IMAX VR Centres in Los Angeles and New York.Headquartered in Stockholm, Sweden, Starbreeze shares are listed on Nasdaq Stockholm First North Premier under the tickers STAR A and STAR B with the ISIN-codes SE0007158928 (A share) and SE0005992831 (B share). Remium Nordic is the company’s Certified Adviser.More information: starbreeze.com, starvr.com, overkillsoftware.com