Jasmine James Joins RubyVR as VP of Business Development, Marketing

Adult industry veteran Jasmine James has been named the vice president of business development and marketing for RubyVR. James arrives at RubyVR after beginning her adult entertainment career in 2013 with Video Secrets, a premier live video chat company where she gained invaluable experience in affiliate marketing, sales and business development.

Based in Berkeley, Calif., RubyVR is the inventor and manufacturer of the Mailer VR goggles as well as a complete line of virtual reality headsets that work with all smartphones and are compatible with all virtual reality videos.

In her new role with RubyVR, James will be developing and executing sales and marketing strategies as well as leading their new branding initiatives.

“I am honored to be working with such an innovative company and I’m looking forward to establishing new business ventures for this growing brand,” James told AVN.

The personable native of Boston has a degree in Communications and Marketing and did public relations and marketing in the mainstream entertainment and restaurant industries prior to entering adult.

Michael Donohue, executive VP of global sales for RubyVR, told AVN bringing James on board is part of the company’s progressive expansion.

“As virtual reality continues to build momentum in the adult market, RubyVR is uniquely positioned to partner with key players in the industry,” Donohue said. “And with Jasmine’s industry knowledge and many strong relationships, I am thrilled to have her leading the charge!”