Tenjin Adds Attribution and Analytics Support for Google Daydream
“Measures app install campaigns and in-app behaviors on the popular Virtual Reality platform”
Tenjin (www.tenjin.io), the mobile marketing infrastructure company, today announced that it has added attribution and analytics support for apps on Daydream, Google’s mobile Virtual Reality (VR) platform. Now app developers can track the effectiveness of Daydream app install campaigns and analyze users’ in-app behaviors in order to measure user’s lifetime value and maximize campaign ROI.
The Daydream View headset is made with lightweight fabric and pairs with a number of Daydream-ready phones to provide high-resolution displays, ultra-smooth graphics and high-fidelity sensors for precise head tracking. Already, publishers including The New York Times, Wall Street Journal, USA Today, Hulu, Netflix, HBO, Lockwood Publishing and many others have launched Daydream experiences to enable consumers to explore new worlds, watch movies, play games and more.
Tenjin provides a mobile marketing infrastructure designed to tie analytics, attribution and ad network data aggregation together using a single dashboard. The company also offers a flexible, customizable data warehouse called DataVault that gives marketers direct access to user-level data so they can perform custom analyses without having to build their own data pipelines and warehousing solutions. Tenjin is the first platform to combine advertising cost data with in-app payment revenue and ad revenue to provide marketers with the total ROI for each and every user.
“For many app developers, VR represents the next great frontier, and Daydream is the perfect example of a platform that is easy to build for, provides a great user experience, and holds the potential for mass consumer adoption,” said Christopher Farm, co-founder and chief executive officer of Tenjin. “Our goal is to remain on the cutting edge of mobile marketing and app analytics, and we are very pleased to make our marketing infrastructure available to app developers on Daydream in order to help marketers get the most out of the platform.”
Existing Tenjin customers should contact their account manager for details about Daydream. New customers can request a free demo or sign up for an account through the Tenjin website at www.tenjin.io.
About Tenjin
Tenjin is a marketing infrastructure company for mobile apps, providing developers and marketers with a single comprehensive platform for mobile app analytics, attribution and ad network data aggregation, with a data warehousing solution for direct access to user-level data. Tenjin is the only platform that combines cost data from all of the top advertising sources with both IAP and ad revenue to give marketers true insight into the exact ROI for each and every user. Based in San Francisco, Tenjin is a Y Combinator company trusted by Fortune 1000 companies and indie developers alike, including Yelp, Natural Motion, Playdots, N3twork, KLab, and more. For more information, visit www.tenjin.io.
