mk2 Teams with Secret Location to Bring Premium VR Content to Global Audiences
“Secret Location’s innovative Vusr Venue technology will be integrated into mk2 VR Pods in multiple locations worldwide”
mk2, the leading virtual reality experience provider in Europe, has teamed-up with Secret Location, an award-winning content creator and distributor for premium experiences, to further both companies’ shared goal to create a worldwide VR distribution network. Now utilizing Secret Location’s Vusr Venue, an all-in-one solution that creates operational efficiencies for location-based entertainment (LBE) operators, mk2 is streamlining its VR Pod content management.
Vusr Venue offers LBE VR operators easy and efficient management of content through a centralized dashboard, allowing them to quickly respond to consumer needs during a play session. For example, operators are able to view station operating statuses, troubleshoot hardware, components and software, download and install new software, manage live sessions and more all from Vusr Venue’s centralized dashboard.
“mk2 has long been searching for an easy-to-use content management tool to power our VR Pods. Secret Location’s Vusr Venue is providing exactly what our global customers need, and more,” said Elisha Karmitz, CEO of mk2. “Vusr Venue gives our operators simple methods to manage the complex back-end components of VR LBEs and will help mk2’s VR Pods even easier to use at any scale.”
mk2 launched its VR Pod, a VR plug-and-play solution for professionals, during South by Southwest in March 2018. Almost 100 of these end-to-end premium products have already been sold across the world, to partners such as public institutions including the National Public Library of France and the Film Fund in Luxembourg, leaders in the movie theater industry such as Nordisk in Scandinavia as well as exclusive partners in Brazil (Arvore) and Asia.
The VR Pods come along with mk2’s premium catalog of more than 50 curated VR experiences. mk2, with Secret Location’s Vusr Venue, is working to develop a worldwide VR distribution network by collaborating with the best studios and their latest offerings, updated monthly in the catalog. Their partners include the following studios: Felix & Paul Studios, Atlas V, WITHIN, SuperHot Team and many more.
mk2 is a multi-award-winning film exhibitor possessing a know-how extracted from 42 years of excellence. mk2 produced more than 100 movies and operate 26 theaters in Europe. mk2 have been awarded several times for the movie they produce or distributed, including 160 awards in major film festivals. From mk2 birth to nowadays, innovation and creation has always been part of their DNA. mk2 VR is a logical move for such an innovative and experimented company. In the coming month mk2 develop actual knowledge to the VR world by opening, venues, investing in content production and distribution, and a communication agency dedicated to VR.
About Secret Location
Founded in 2009 and acquired by Entertainment One (eOne) in 2016, Secret Location is reshaping the virtual reality (VR) industry by combining cutting-edge technology with traditional storytelling. Secret Location created the first original serialized VR narrative and is the first company in the world to win a Primetime Emmy Award for a VR project. Secret Location also in-house developed Vusr, a cloud-based content management system that offers solutions to several challenges in VR distribution such as monetization and managing location-based experiences.