20 Countries Enter Deals for 360 VR Content with RT at MIPTV 2017
RT, the global TV news network, has become a pioneer of 360-degree video format commercialisation by securing licensing agreements for VR content with organisations from across 20 countries. The deals followed an RT showcase in which it demonstrated expertise in integrating panoramic videos into documentary features at MIPTV 2017, one of the world’s largest annual content markets.
“This year at MIPTV we have witnessed a real breakthrough in VR content licensing. For the first time we have concluded multiple VR content deals. It’s a clear sign that the market is becoming more established and that the demand for quality 360 content is growing. RT is uniquely positioned to deliver on this growing demand,” says Ed Chizhikov, head of RT 360.
With over 100 current titles, RT presented one of the world’s largest 360 VR original content libraries at the MIPTV market.
RT also hosted a VR session Integration of 360 Video: Pioneering a New Method of Storytelling showcasing the network’s documentary film Project Duterte to demonstrate how 360 segments could be integrated into traditional filmmaking done in the flat format. Project Duterte discusses the controversial drug war waged by President Rodrigo Duterte in the Philippines. RT correspondent and author of Project Duterte, Marina Kosareva, who managed to secure an exclusive interview with the President of the Philippines during the making of the film, spoke at the RT showcase alongside Chizhikov.
Visitors of the MIPTV 2017 virtual reality pavilion also had a chance to view firsthand the Space 360 project, a team effort by RT, the Roscosmos State Corporation, and Energia Rocket and Space Corporation that brought audiences the first-ever panoramic view of planet Earth as seen from space in November 2016.
During the market, RT was able to successfully license its 360 VR content to 20 organisations from different countries including the UK, South Korea, China, the Philippines, Indonesia, and Malaysia, marking the growth of 360 VR as an essential part of the global content distribution business.
RT was among the first global news media outlets to adopt 360 technology for news production. RT’s panoramic videos are available on Facebook, YouTube and the RT360 app (available at Google Play, AppStore and Oculus Store).
RT is a global TV news network that broadcasts 24/7 in English, Arabic and Spanish from its studios in Moscow, Washington, DC, and London. It is available to 700 million viewers worldwide. RT is the most watched TV news network on YouTube with more than 4 billion views. It is the winner of the Monte Carlo TV Festival Award for best 24-hr broadcast, and the only Russian TV channel to be a five-time Emmy finalist.
MIPTV is an international media forum for producers of television, digital and online content that takes place in Cannes annually and hosts industry heavyweights (major television stations, film production companies and other producers of audio and video content). This year the MIPTV market took place between April 3-6.