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AMD Collaborates with Arka Media Works and Film Director SS Rajamouli to Create Stunning VR Experiences

“Unprecedented 360 Video and VR experiences brought to millions through new technology”

Today at the Mumbai Film Festival organized by the Mumbai Academy of the Moving Image (MAMI), AMD (NASDAQ: AMD) showcased new technology that can bring 360 video and Virtual Reality to millions through a bleeding edge Virtual Reality capture instrument with up to 32 cameras and the AMD’s renowned GPU-accelerated video stitching software. Used in conjunction with Radeon™ Pro Graphics, the new technology is being used initially to develop content to promote the upcomingBaahubali: The Conclusion, a movie directed by SS Rajamouli scheduled to premiere on April 28, 2017.


Under the creative direction of SS Rajamouli, Arka Media Works and AMD’s Radeon Technologies Group (RTG) are using the new technology to collaborate on two pieces of compelling VR content: a 360-degree video titled “On the Sets of Baahubali” and a fully immersive VR experience, “The Sword of Baahubali.” On the Sets of Baahubali is available now, and was shown to attendees of MAMI on October 22nd and 23rd along with early takes of The Sword of Baahubali. “We are beyond thrilled to have Baahubali: The Conclusion and AMD’s Radeon Technologies Group showcase the world’s most advanced VR experience for the first time here at MAMI,” said Anupama Chopra, director of the JIo MAMI 18th Mumbai Film Festival with Star.


“As humans we are at awe when we experience things of large scale — both natural and man-made,” said Rajamouli, director for both Baahubali films. “We are at awe when we see the Grand Canyon, we are also at awe when we stand next to 2,722 feet tall man-made Bhurj Khalifa. I have been fascinated by the possibilities with scale since the first time I experienced VR. Through collaboration with AMD’s Radeon Technologies Group we have been fortunate to get access to cutting edge VR technologies that are helping us to push the boundaries like never before.”


To create these experiences, AMD has built the radical new VR capture camera — the bb360cc — and leading-edge 360-degree video stitching software. The bb360cc provides real-time VR preview and up to 32 cameras. Using AMD-created Project Loom software, videographers can rapidly stitch 360-degree video, often in real-time or nearly so, eclipsing the time needed using alternative techniques. The open source Project Loom software is expected to be widely available to content creators by the end of the year.


“AMD is committed to bringing VR to millions across the globe and that includes enabling filmmakers to provide cinematic quality to a VR experience,” said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group, AMD. “On the Sets of Baahubaliis being shot with the new bb360cc camera and the teaser clips being shown a MAMI are easily the most stunning 360 video yet experienced. The Sword of Baahubali is a very ambitious real-time computer graphics VR experience that is designed to push the limits of next generation GPU hardware.”


“We’re excited to be working with AMD’s Radeon Technologies Group to create state-of-the-art VR experiences,” said Shobu Yarlagadda, co-founder and CEO of Arka Media Works. “We are targeting the release of The Sword of Baahubali in April, 2017 around the release of the film. We already have a few hundred theaters planning to install the VR equipment to support the launch of this extraordinary and compelling VR experience.”


About AMD
For more than 45 years AMD has driven innovation in high-performance computing, graphics, and visualization technologies — the building blocks for gaming, immersive platforms, and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses, and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work, and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website,blog, Facebook and Twitter pages.


AMD, the AMD Arrow logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other product names used in this publication are for identification purposes only and may be trademarks of their respective companies.


Author: VR Reporter

I am a hi-tech enthusiast, VR evangelist, and a Co-founder & Chief Director at Virtual Reality Reporter!

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