America’s First VR Cinema and Studio Jump Into the Light Teams Up with Eric Bellinger and Chris Brown
Hot new recording artist Eric Bellinger takes music videos to the next level by partnering with New York City based Jump Into the Light. The end result is groundbreaking augmented and virtual reality experience.
Eric who grew up in California first started singing in church choir as a kid. In Junior high he began singing on voicemails for $1 and this caught the attention of writer Erika Nuri which opened the doors to the professional music industry. Eric wrote hit tracks like “Lemme See” by Usher ft. Rick Ross and “Right Here” by Justin Bieber ft. Drake. Parallel to his writing career Eric worked on his own music and his love for technology along with a futuristic R&B style gave him the desire to work on a virtual reality musical project.
His latest release is the Astro Eazy AR experience developed by Jump Into the Light. “The main challenge we faced working on the AR activation with Astro Eazy was not to have an app that users need to download. We were able to overcome that by using web AR and 8th wall framework, our designers and developers used a 3D model of the astronaut, rigged it then made it dance to Eric’s “Type A Way.” After the astronaut dances on the background of whatever your mobile camera is viewing, the app takes you directly to music outlets like Spotify or iTunes where you can listen to his entire album. The general concept for the activation is to bring awareness and engage Eric’s most trusted fans, have them screen shot the astronaut dancing at exciting locations and repost on social media,” said Mehow Skalski the owner of Jump Into the Light.
The Astro Eazy experience’s soundtrack is Eric’s latest single featuring Chris Brown “Type A Way” from his album “The Rebirth 2” which was released earlier this year. The video which was directed by Arrad was released on June 10th and already has reached over 4million views. “Eric is a very talented artist and songwriter, working with him has been a great experience,” stated Chris Brown.
In their first collaboration together the team at Jump worked hard to create a virtual reality musical journey for the entire “The Rebirth 2” album. Debuting at Jump Into the Light’s virtual reality cinema in the Lower East Side neighborhood of NYC users can strap on a VR headset and take a ride through virtual landscapes. This made Eric the first artist to launch a virtual reality R&B album internationally. “I had a vision of what I wanted and Mehow and his team was able to articulate that through his team and create a virtual reality masterpiece that blew away my expectations,” said Eric. Disk 1 features Eric’s newest songs and is inspired by the movie “Ready Player One” while Disk 2 features Eric’s older tracks backed by a 360 VR nature experience.
Initial reviews of the album and vr experience have been overwhelmingly positive. Eric B’s innovative approach and futuristic style match perfectly with augmented and virtual reality and cutting edge technology. Currently the team is working on a new AR experience for Instagram using SparkAR. Also in the works is a new virtual reality music video mixed with live action footage using motion capture, green screen and visuals over imposed onto 3D environments created within the Unity game engine (used to create virtual reality games and experiences).
