AMVF​ ​VIRTUAL​ ​REALITY​ ​APP​ ​LAUNCH​ ​&​ ​VIDEOACTIVE​ ​LOUNGE Powered by Thrillbox

AMVF launches their updated VR music video app showcasing 2017 Interactive selections including work from Squarepusher, Wild Child, Mix Master Mike, Band of Heathens, D∆WN, Whiskey Shivers, Icky Blossoms, Naive New Beaters and more alongside exhibitions from Bjork, Hybrid VR, OnlyinVR and Electric Hat Games throughout the Videoactive Lounge

The Austin​ ​Music​ ​Video​ ​Festival​ (AMVFest) announces the upcoming release of our virtual reality mobile app, powered by Thrillbox​, launching on iPhone and Android app stores next week. This app showcases the official 2017 VR/360 selections of the festival locally at our “Videoactive​ ​Lounge”​ Saturday​,​ ​September​ ​16th at Empire​ ​Control​ ​Room​ and simultaneously worldwide in the pockets of millions of people. Staying on the cutting edge, the festival sought to highlight this new medium of music videos and partnered with some of Austin’s brightest minds in the VR space to do so. Beyond production and distribution, Thrillbox​ is a behavioral analytics platform for virtual reality, augmented reality and 360 videos. They analyze what objects users are engaged with and for how long, allowing you to identify, retarget and monetize the most effective methods of reaching your audience in VR.

Check out Music 360 Video Experiences Main Archive

They have worked on projects with Fortune 100 companies, interstellar entities and rockstars alike. Backing their creative contribution, Thrillbox also presents the “​Best​ ​Interactive​ ​Award” to the most outstandingly immersive and undeniably engrossing music video experience of the festival. Last years’ interactive content included work from Arcade​ ​Fire,​ ​Run​ ​the Jewels,​ ​The​ ​Weeknd,​ ​Eminem,​ ​Santigold​ and more top-level international artists alongside independent filmmakers, musicians and creators. It’s only just begun with Thrillbox, though. AMVFest’s Videoactive​ ​Lounge​ ​will be exhibiting some of Austin’s latest VR + music applications including the catalog of virtual live performances from OnlyinVR​, To​ ​The​ ​Top​ a music-fueled, leaping, climbing and free-flying video game experience and Hybrid​ ​VR​ and Moontower​ ​VFX​’s made-for-AMVF mixed reality happening.

The simulation places you as a giant amidst the Austin city skyline, backed by a grooving CAPYAC​ track, and gives you control to manipulate the music, add sounds see the visual reactions as you play the city buildings like a marimba. It’s one-of-a-kind and you can see it first at Austin Music Video Festival. Finally, the Videoactive Lounge will include a panel with members of the exhibiting companies discussing VR, it’s creative potential in the music video space, it’s monetization possibilities and how future artists and labels might react to this new model.

WHEN:September​ ​16th,​ ​2017

WHERE:​ ​Empire​ ​Control​ ​Room​ ​606​ ​E​ ​7th​ ​St,​ ​Austin,​ ​TX​ ​78701 WHAT:​ ​VR,​ ​360​ ​and​ ​Interactive​ ​music​ ​videos,​ ​music-fueled​ ​video​ ​games,​ ​panel​ ​discussion

WHO:​ ​presented​ ​by​ ​our​ ​sponsors​ ​including​ ​Thrillbox,​ ​Hybrid​ ​VR,​ ​Moontower​ ​VFX,​ ​OnlyinVR and​ ​Electric​ ​Hat​ ​VR Full Austin Music Video Festival info:

WHEN:September​ ​12th-16th,​ ​2017

WHERE:​ ​Downtown​ ​Austin​ ​across​ ​The​ ​Alamo​ ​Drafthouse​ ​Ritz,​ ​The​ ​W​ ​Hotel,​ ​The​ ​North Door,​ ​Empire​ ​Control​ ​Room​ ​&​ ​Garage,​ ​Native​ ​Hostel​ ​and​ ​Coppertank​ ​Events​ ​Center.

WHAT:​ ​Hundreds​ ​of​ ​videos,​ ​17​ ​awards,​ ​parties,​ ​panels,​ ​workshops,​ ​and​ ​a​ ​live VR/Interactive. WHO:​ ​presented​ ​by​ ​our​ ​sponsors​ ​including​ ​Alamo​ ​Drafthouse,​ ​W​ ​Hotel,​ ​KUTX,​ ​VuHaus, Tito’s​ ​Vodka,​ ​Do512,​ ​Austin​ ​Creative​ ​Alliance,​ ​ACVB,​ ​Texas​ ​Film​ ​Commission,​ ​Thrillbox, Juiceland,​ ​Yangaroo​ ​and​ ​more.

WEBSITE: http://amvfest.com TICKET LINK: http://​bit.ly/GO2AMVF3 AMVF​ ​DAILY​ ​SCHEDULE​ ​OVERVIEW: Tuesday,​ ​9/12 ● VIDEO SWIM NIGHT @ the W Hotel Pool Wednesday,​ ​9/13 ● The Flaming Lips VIDEO FREAKOUT @ Alamo S. Lamar ● CHRISTEENE Retrospective + Q&A + Performance @ Alamo S. Lamar ● After party @ Cheer Up Charlie’s Thursday,​ ​9/14 ● VIDEO BIKE NIGHT @ Native Hostel (back lot) ● HOLODECK Records Showcase (Screening + Performances) @ The North Door Friday,​ ​9/15 ● Maui Wowie Luau @ Empire Garage with Lance Herbstrong, BUHU and more. ● Screenings at Lemon Lounge (at Brew & Brew) Saturday,​ ​9/16 ● SPIKE JONZE Music Video Mixtape @ Alamo Ritz ● WALKER LUKENS World Premiere + Karaoke + Performance @ Alamo Ritz ● VIDEOACTIVE LOUNGE @ Empire Control Room ● AUSTIN MUSIC VIDEO AWARDS SHOW @ Coppertank Events Center 2017​ ​Austin​ ​Music​ ​Video​ ​Awards​ ​video​ ​judges: ● Terry Lickona (Executive Producer of Austin City Limits, Co-producer of The GRAMMYs) ● Graham Reynolds (Composer for Golden Hornet Project, Before Midnight, A Scanner Darkly) ● Robin Lambaria (Director of Marfa Film Festival) ● Alex Vallejo (Co-producer of Pachanga Latino Music Festival, Vallejo, Austin Music Foundation) ● Marc Fort (Texas Music Office) ● PJ Raval (University of Texas, RTF Professor) ● Lauren Kinsler (University of Texas, RTF Professor) ● Simon Katz (Republic Records) ● Caroline Bottomley (Radar Awards, UK) ● Jean Lauer (Cine Las Americas International Film Festival) ● Ramtine Nikzad (Fortress Fest) ● Jake Nishimura (The Messina Group / AEG Live) ● Curran Nault (OUTsider Fest) ● Steven Cantu (SoFar Sounds) ● Malika Boudissa (Resonator Experience Agency) ● Caroline Bottomley (Radar Awards, UK) ● Bradley Beesley (Film & Video Director (The Fearless Freaks)) ● Emmy Robbin (Actress (Machete Kills, Sin City), Dead Love Club) ● Roy Rutngamlug (Austin Film Festival) ● Omar Lozano (Visit Austin) ● Joseph Stern (Goodbuds, former film festival director) ● Minh Vu (Texas Film Commission)

2017​ ​Awards​ ​Categories: 1. Video of the Year (2016-2017) 2. The “Alright, Alright, Alright” Award (Best Austin Music Video) 3. Keepin’ It Weird Award (Best Experimental) 4. “Your Ad Here” Award (Best Music-Driven Commercial / Promotional Video) 5. Best Performance (by Actor or band) 6. Violent Vid Award (Best Violent) 7. Funny or High Award (Funniest Video) 8. Best Narrative 9. Overachiever Award (**Students Only**) 10. Instant Classic (Best video from 1975 – 2015) 11. Best Interactive (e.g. Virtual Reality, Browser-based, etc.) 12. Best Cinematography 13. Best Director 14. Best Art Direction 15. Best Animation / Mixed Media 16. Best Visual Effects