Axonom Releases New CPQ, VR, AR Features in Powertrak Version 11

Axonom, a global provider of visual and virtual product configurator software, today announces the release of Powertrak Version 11 – a CPQ solution suite that includes 2D and 3D product configurators, floor space planning, virtual reality, and augmented reality.

Powertrak v11 delivers a set of enhancements to streamline how consumers engage, customize, experience, and order configurable products directly from the manufacturer or through its distributor network. Powertrak is a single platform consisting of a suite of tools to visualize and customize configure-to-order products, interactively place products in environments, create or experience designs in virtual reality and augmented reality, generate a quote, and complete the order.

“Sales professionals have a greater chance to move forward in the sales process if they take the client’s requirements and visually show them their vision in real-time,” said Mike Belongie, COO at Axonom. “Powertrak users in the medical equipment industry are converting opportunities at a high rate because they can work alongside the client to build an operating room layout, add and place equipment, show pricing, and deliver an immersive experience of the layout design on a smartphone.”

“We’ve used Powertrak for a relatively short period of time, but our success rate and our efficiency to close the deal has gone through the roof,” said Robert F. Sariego, Vice President at Precision Surgical. “Powertrak 3D Product Configurator and Virtual Reality are effective tools to communicate design concepts and help end-users visualize the recommended products. In a recent meeting where we leveraged Powertrak 3D and VR, we were selected the chosen vendor by a facility yielding a potential half-million dollar sale.”

The Powertrak v11 release introduces new features to enhance the user experience, expand self-service capabilities, and improve the design, configuration, and validation life cycle.

  • Powertrak Virtual Reality adds new levels of interactivity: basic mode, demo mode and advanced mode. For high-end VR headsets such as the HTC VIVE Pro or Oculus Rift, basic and demo mode deliver a simplified user experience by minimizing the number of controls and abilities. The advanced mode enables users to browse the product catalog, configure and place products into the scene, and select type of finishes – all from within the headset experience.
  • New to the product suite is Powertrak Augmented Reality. This product delivers more than a superimposed 3D object overlay experience, it includes pricing, quoting, and saving to a project feature. From a supported smartphone or mobile tablet device, users can create a virtual design within a real-world setting, send the design to colleagues, save and assign to a project, edit in Powertrak 3D Product Configurator, and even experience AR designs in virtual reality.
  • Powertrak Floor Space Planning improves the placement of dynamically-generated specialty items such as doors, windows, or placeholder boxes of any size, with custom colors and labels. The wall creation tool now includes welding interior and exterior walls together.

“Axonom is developing industry-leading visual and virtual CPQ solutions to support manufacturers and distributors throughout the sales process,” said Mike Belongie. “Powertrak is one of the most compelling and impactful sales tools on the market to engage, educate, and sell configurable products to both novice and expert-level consumers.”

About Axonom
Axonom is a worldwide leader in marrying Visual Configure, Price, Quote (CPQ) software with Virtual Reality (VR) and Augmented Reality (AR) experiences. Established in 2002, the developer of Powertrak 3D Product Configurator and VRoom enables sales, channel partners, and customers around the world to visually build products and design environments, then experience them in virtual reality.

Enriched with mobile extendibility, the Powertrak solution suite includes: Standard CPQ, 2D/3D Visual Product Configurator, Virtual Reality Product Configurator, Augmented Reality Product Configurator, and Guided Selling. By delivering more transactions more efficiently through channels at a lower cost, Powertrak helps customers achieve greater profit potential. For more information, please visit

Author: VR Reporter

I am a hi-tech enthusiast, VR evangelist, and a Co-founder & Chief Director at Virtual Reality Reporter!

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