BMW Tops YouTube's Most Viral VR 360 Video Ad
360-degree video coming to major platforms like Facebook and YouTube have resulted in many big brands rushed to take advantage of this technology.
Big brands are “forging the way” when it comes to testing and learning with 360-video, adding that brands are using the new offering to create everything from safety videos, film events and even as a way to get creative with traditional advertising.
As one of the world’s greater car manufacturer, BMW is not falling behind.
Watch Gigi Heidi in the first ever BMW M2…but wait, no one is really looking at the car. You are looking at Gigi, aren’t you?
The BMW Viral 360 Degree Video Ad
The startling 360 result in over 5 million views in just two months, winning YouTube’s award for the “Most Viewed 360 Degree Video Ad”
Simple Guide on How To Watch and Interact W/ YouTube 360 Degree Video
YouTube supports playback of 360 videos from the latest version of Chrome, Firefox, Internet Explorer, and Opera browsers. Safari is not supported.
From mobile and tablets
To watch and interact with YouTube 360 videos, be sure to you have updated your device with the latest version of the app. For viewing YouTube videos, you will want to copy the video title name below:
The BMW M2 – Eyes on Gigi Hadid (360° Video)
Then open the YouTube app, and paste into the search box.
For an immersive experience, you can watch 360 degree videos with Cardboard via the YouTube app. Once the 360 video is launched, simply click the Cardboard icon on the lower right corner and insert phone into the Cardboard.