Brands Look to OmniVirt to Power VR Experiences Inside Snapchat
“Chick-Fil-A, Universal Pictures, and Netflix launch 360° VR Video inside of Snapchat powered by OmniVirt”
OmniVirt announced today that it has become the primary solution for brands to power their 360° VR Video inside of Snapchat.
Chick-Fil-A, Universal Pictures, and Netflix have leaned into Virtual Reality in their most recent advertising campaigns. And all of them looked to OmniVirt to power these experiences inside of Snapchat.
At the end of last year, Snapchat announced its first 360 Video campaign with Sony Pictures. “Based on our customers’ feedback, advertisers are required to provide Snapchat a 360° experience that works on the web,” notes Brad Phaisan, CEO of OmniVirt. “Given our robust mobile web 360° VR Video player, we have quickly become the easiest way to get your VR campaign up and running inside of Snapchat.” Brands simply need to upload the experience on OmniVirt and provide that web-link to Snapchat.
In addition to Snapchat, OmniVirt has been powering 360° Video Ad experiences for Twitter, New York Times, Wall Street Journal, Vice, AOL, Fox Sports and many other platforms that are seeing increased demand from clients to distribute this new immersive media format. OmniVirt is quickly becoming the default solution to distribute 360° video experiences beyond YouTube and Facebook.
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OmniVirt is 360° Video and Virtual Reality advertising platform founded by former Google and YouTube employees. The company has received funding from top venture capitalists including Andreessen Horowitz, Greycroft, BDMI, Horizon Media, First Round Capital and many others.
OmniVirt’s technology distributes 360° VR advertisements through existing exchanges and networks. These experiences are customizable and interactive, with detailed performance reporting showcasing where audiences are engaging in the immersive experience. The company has powered multiple high profile campaigns for clients like Toyota, Infiniti, Samsung, Chevron, and Johnnie Walker with publishers like the The New York Times, AOL, Time Inc, Wall Street Journal, Vice Media and more.