CES Innovation Award Honoree ‘Black Box VR’ Gym & Virtual eSport Unveils January 9th
Black Box VR, a pioneer in virtual reality fitness, has been named a CES 2018 Innovation Awards Honoree for its innovative resistance-based virtual reality fitness experience. The Black Box VR studio has developed the world’s first fully automated cable resistance machine that integrates virtual reality hardware and original virtual eSport software powered by HTC Vive. The team confirmed today that the world will get its first chance to test out the upcoming gym system beginning January 9th-12th in Las Vegas during CES on the show floor at the Sands, Halls A-D, Booth #44722. Black Box VR users get an intense, time-dilated, custom workout while immersed in challenging, gamified and competitive virtual reality fitness experiences that redefine eSports into physically active vSports.
“In Black Box you will utilize strength, agility, balance and speed in a larger than life virtual world where we are able to harness the nature that is brought out in video games – dedication, determination, and longevity – and turn it into real, physical workouts that challenge both mind and body,” said Preston Lewis, CCO and Co-Founder
Founded by fitness fanatics Ryan DeLuca and Preston Lewis, the Black Box VR team spent years building Bodybuilding.com into the largest online supplement retailer in the world with nearly $500m in annual sales. With the collaboration of many talented individuals, they created some of the world’s most recognized supplement brands, chart-topping fitness mobile applications, were honored for their award-winning health and fitness campaigns, and created the world’s largest online fitness social network with over 3m members while always holding true to the mission of changing people’s lives.
In 2016 Preston and Ryan decided to start their new venture, Black Box VR, with a mission to disrupt the fitness industry once again by creating innovative products and experiences that create lasting change in people’s lives. After trying virtual reality for the first time, Ryan and Preston knew they were experiencing a magically immersive technology that, if paired with resistance training, gaming principles and high intensity cardio, will be the winning combination for people trying to reach their health & fitness goals. Black Box VR is redefining fitness as we know it.
“For nearly two years, our team of veterans from both the fitness industry and the gaming industry have collaborated to harness the groundbreaking power of virtual reality to change the landscape of results-driven exercise and competitive eEports as we know it,” said Ryan DeLuca, CEO and Co-Founder. “We couldn’t be more excited to unveil our product in Las Vegas, and proud to have been honored with a CES Innovation Award.”
The prestigious CES Innovation Awards are sponsored by the Consumer Technology Association (CTA)™, the owner and producer of CES 2018, the global gathering place for all who thrive on the business of consumer technologies, and have been recognizing achievements in product design and engineering since 1976.
Black Box VR will be showcasing its experience at CES 2018, which runs January 9-12, 2018, in Las Vegas, Nevada. For media inquiries or to schedule an appointment, please contact pr(at)blackbox-vr.com.
About Black Box VR
Founded in early 2016, health & fitness industry veterans Preston Lewis & Ryan DeLuca decided something in the industry needed to change. Even after successfully building Bodybuilding.com to $500M in revenue and creating some of the world’s most popular fitness apps and tools, they still saw the same glaring problem again and again: people hate working out and lack consistency. After experiencing the immersive power of VR, Preston and Ryan knew this technology, when paired with resistance training and addictive game principles, would be the paradigm shift the industry needed to finally keep people on track. With this, the vision for Black Box was born. Black Box applies the addictive qualities of gaming and immersive technologies to working out, which will revolutionize the fitness industry.