Chips Brand Takis Reaches Younger Audience with New Immersive 3D and Interactive 360° ADs
Takis launched a first-to-market 3D and 360° advertising campaign in partnership with OmniVirt, a 360° VR/AR ad platform.
To better reach a younger customer base inundated by increasingly cluttered online content, Takis wanted to deliver ad creative that jumped off of mobile phones just as its bright-colored bags of chips jump off the supermarket shelf.
To do this, Takis used OmniVirt’s proprietary 360° technology to build and distribute three immersive ad experiences across targeted websites: a 3D Display Ad, an Interactive 360° Game, and a 360° Dance Battle.
Each experience centers around the high-energy brand tagline “Are You Takis Enough?”, featuring bags of Takis chips and high schoolers representing each chip flavor through different dance styles.
IRI is currently performing a sales lift study on purchase intent to measure the performance of Takis’ immersive ads. Preliminary results show that the campaign has strongly outperformed expected targets. In particular, the 3D ad boasts a 7.7% engagement rate.
Details for each ad experience:
3D Display Ad: Move phone or click and drag on computer to play with a 3D model of the iconic bag of Takis chips. See live demo here.
360° Dance Battle: Watch Takis flavors come to life as high school dancers battle it out through dance. The 360° content is distributed as a video pre-roll ad.
OmniVirt is VR/AR advertising platform founded by former Google and YouTube employees. The company powers distribution of immersive media advertising experiences across its premium publisher network, supporting multiple high profile campaigns for clients like Toyota, Clorox, Samsung, Chevron, Universal Pictures and Johnnie Walker. Its technology is leveraged by the The New York Times, AOL, Yahoo!, Time Inc, Wall Street Journal, Vice Media, Nat Geo, Discovery and many more. The company has received funding from top venture capitalists including Andreessen Horowitz, Greycroft, BDMI, Horizon Media, First Round Capital and many others.