Deutsche Telekom and Digital Domain Announce a Long-Term Virtual Reality Collaboration
Two digital experts join forces: Deutsche Telekom and Digital Domain are expanding their strategic partnership, as global content studio Digital Domain continues to support Deutsche Telekom as an expert in XR and immersive virtual experiences. The companies have signed a multi-year collaboration on cross realities (XR): Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR). The focus of the long-standing cooperation is the further development of the Magenta Virtual Reality app, as well as the expansion of the content library through licensing and the production of Telekom-exclusive content. The two brands know that XR content and immersive experiences will be the next disruptive social and cultural change in technology, as 5G advancements will push the boundaries of what’s possible.
“After successfully creating our Magenta Virtual Reality app together, we decided to work with Digital Domain for a long-term strategic collaboration,” says Wolfgang Elsäßer, Head of TV-Unit Telekom. “With the expansion of this trusting partnership, we are now looking forward to the studio’s creativity and innovative power to leverage user’s experiences even more immersive and diversified in entertainment.”
Amit Chopra, Executive Director and COO of Digital Domain, ensures full support: “Digital Domain continues to innovate and lead the XR industry with the only fully-managed enterprise XR technology solution. Deutsche Telekom will have unparalleled access to the best-of-the-best XR content library along aside with our broadcast-grade production teams to create what the world has not yet experienced.”
With its Magenta Virtual Reality app, Telekom bundles and recommends the best VR and 360° content in the areas of sports, music, e-learning and entertainment, accessible to customers of all mobile operators. Users can easily watch the provided content on their smartphones for free with a cardboard, without a cardboard through the 360° function (magic window) and with VR glasses such as Samsung Gear VR or Zeiss VR ONE.
In addition to having a 25-year legacy of creating high quality premium content, Digital Domain offers an industry-leading XR-managed system and toolset, allowing for an effective end-to-end XR video streaming and business model solution from concept to consumption of interactive immersive content. Digital Domain additionally supports Telekom with a content library and broadcast-grade production services. Both companies will work hand in hand, to produce content specific to the needs of the Magenta Virtual Reality consumer.