Digital Domain and Verve™ Team Up to Bring Virtual Reality Ads to Advanced Mobile Marketing Platform
Verve™, the industry leader in location-powered mobile marketing, and Digital Domain, one of the largest and most innovative providers of visual effects and immersive experiences, today announced a first-of-its-kind strategic partnership that includes designating Digital Domain as the exclusive producer of virtual reality and 360° video content for the Verve mobile-marketing platform.
“Brands are constantly looking for new ways to break through the noise and reach their target audiences,” said Amit Chopra, Executive Director and COO, Digital Domain. “Part of our company goal is to establish global alliances in new markets, and our partnership with Verve forges a powerful combination of technology and artistry — one that will enable brands to deliver engaging and contextually relevant ads to consumers.”
According to the Mobile Marketing Association (MMA), 96% of marketers believe that location is a key component of an effective mobile strategy.1 Location is critical to driving mobile-consumer engagement and Verve research shows that using location data can generate an in-store traffic lift of between 15% and 50%, depending on the campaign tactic and industry type. Additionally, a recent study by Nielsen Consumer Neuroscience and YuMe, Inc., shows that VR experiences elicit emotional engagement that is as much as 27% higher and 34% longer than traditional 2-D video.2 The Verve partnership with Digital Domain will enable advertisers to leverage the combined advantages of location-powered mobile and highly engaging VR ads to drive heightened consumer experiences.
“This initial partnership agreement provides Verve with an inventive new set of creative capabilities and, more importantly, it introduces exciting new opportunities for our clients to develop powerful and meaningful experiences for consumers,” said Kevin Arrix, CRO, Verve. “Virtual reality is rapidly emerging as a transformative new advertising medium. We've long been familiar with the quality of Digital Domain's work in this area, and we are excited to partner with them in building the future of mobile advertising that VR represents.”
MMA, How Marketers Are Using Location Data – And The Road Ahead, November 2016
Nielsen and YuMe, Inc., November 2016
Verve is a location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes. The company's proprietary location intelligence, patented technology, premium inventory, and analytics capabilities empower marketers to identify, reach, and engage consumers with compelling advertising experiences. Headquartered in New York City, Verve has offices in San Diego, San Francisco, Denver, Los Angeles, Washington, D.C., Chicago, London, Eastern Europe, India, and Southeast Asia. For more information, visit www.vervemobile.com.
About Digital Domain
Digital Domain creates transportive experiences that entertain, inform, and inspire. The company is a pioneer in many fields, including visual effects, livestreaming landmark events in 360° virtual reality, building situational awareness applications, creating “virtual humans” for use in films and live events, and developing interactive content. A creative force in visual effects and media applications, Digital Domain and its predecessor entities have brought artistry and technology to hundreds of motion pictures, commercials, video games, music videos, and virtual reality experiences. Its groundbreaking visual effects appear in films such as “Titanic,” “The Curious Case of Benjamin Button,” and recent blockbusters such as “Furious 7” and “Deadpool.” Staff artists have won more than 100 major awards, including Academy Awards, Clios, BAFTA awards, and Cannes Lions. Digital Domain has offices in Los Angeles, Vancouver, Beijing, Shanghai, Taipei, and Hong Kong. Digital Domain Holdings Limited (www.ddhl.com) is listed on the Hong Kong Stock Exchange (stock code 547). For more information, visit www.digitaldomain.com.