FIBRUM Launches DESIRIUM VR Platform With $1 Million in Funding
FIBRUM announces the launch of the DESIRIUM VR platform that has a potential of changing the VR content distribution market.
FIBRUM received an investment of $1 million for the launch of DESIRIUM. The FunCubator and NP Capital funds led the investment round.
DESIRIUM is a unique product for the VR market, through which entertainment content is distributed. On September 19, 2018, the platform came out as an application in the Oculus Store and is now available on Oculus Go and Samsung Gear VR headsets.
“We believe that content delivery and consumption in virtual reality will change significantly in the nearest future,” said FIBRUM CEO Ilya Flaks. “Many years of experience in VR made it possible to design DESIRIUM as a single ecosystem in the industry and guarantee our users with exceptionally new experience with VR.”
FIBRUM intends to attract the best developers offering them a 70% revenue sharing model. The first version of DESIRIUM will include content from 4 partners.
Within DESIRIUM, FIBRUM performs as a developer, publisher, and distributor of VR content. The attracted investments will go to R&D and marketing of both the product itself and the partnership program.
By the end of 2018, DESIRIUM will be featured in major standalone headsets of the US and Asia. During this time, the content library should grow twofold.
Lead-investor of the round is the FunCubator fund.
“We are expanding our investment portfolio with VR,” says Almas Abulkhairov, a partner with FunCubator. — DESIRIUM attracts us as a full package — content, channel distribution, and consumer.”
The investment round was also shared by NP Capital.
“We believe that the technological progress has changed human behavioral patterns. People now have a lot more free time which they fill with leisure and entertainment. Team FIBRUM has found an excellent niche in one of the most promising areas of entertainment — VR. We are convinced that the project is up to great success,” said NP Capital Investment Director Armen Mikaelyan.
FIBRUM has 36 VR applications with an overall install base of more than 20 million, and its own “Fibrum Pro” virtual reality headset in its portfolio.
DESIRIUM is an ever-expanding catalog of short VR experiences packed within a single app.
An “experience” is a short and interactive piece of the content lasting from 2-10 minutes. It is designed to deliver the emotions of a certain spectrum: fear, drive, joy, and excitement.
FunCubator is a division of FunCorp, an international entertainment company founded in 2004. It specializes in financing FunTech companies. FunCubator’s investment portfolio includes startups that work in VR, AR, eSports, and general entertainment content production.
NP Capital is a venture company with a fund that specializes in “gaming based services” companies and products that refer to the gaming industry.
For more information, press only:
PR & Marketing Executive at FIBRUM
phone: +7 916 174 25 26