Framestore Wins Three Project Isaac Awards from Adweek
VR creative studio Framestore has announced that the studio just won three titles from the creative media and advertising magazine Adweek!
Framestore’s “Field Trip to Mars” for Lockheed Martin Wins The Gravity Award, Adweek Project Isaac Awards’ Highest Honor.
“Field Trip to Mars” Was Single Most Awarded Campaign at the 2016 Cannes Lions Festival of Creativity.
Framestore and ad agency McCann New York, whose virtual reality-based Lockheed Martin campaign was a major award-winner at the 2016 Cannes Lions Festival of Creativity, was today awarded Adweek’s Project Isaac Awards’ highest honor, the Gravity Award. In addition, the campaign won two awards in the Project Isaac Marketing & Advertising categories for Creative Invention and Event/Experience Invention.
“Field Trip to Mars” transformed an ordinary yellow school bus into a “bus to Mars” in a first-ever group virtual reality experience as part of the aeronautical company's “Generation Beyond” educational program to prepare America’s students for deep space exploration. Framestore built approximately 200 square miles of virtual Martian terrain to create a “1:1 relationship” between Earth and Mars that allowed the riders to truly feel they are traversing the Red Planet, without the need for a headset or glasses. Framestore continues to work on the project with the school bus going on tour across America this fall.
The Adweek Project Isaac win comes at a time of creative recognition and significant business growth for Framestore. Beyond the 19 Lions at Cannes for “Field Trip to Mars,” Framestore also won the Grand Prix in Mobile for their work on #nytvr with GE. The visual effects and creative studio was tapped again to bring media publishers into the VR space with TIME magazine and their new “Life” app. Additional work from Framestore’s VR Studio includes a project for the Hawaii Tourism Authority which is also directed by Framestore’s production company, Framestore Pictures.
About the Adweek Project Isaac Awards – Celebrating Invention in Media, Advertising & Marketing and Technology
As the media, marketing and technology sectors continue to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia of traditional models and modes.
ADWEEK Project ISAAC Awards were conceived to cast a celebratory light on invention across all of ADWEEK’s areas of coverage. Entries will be accepted across 35 categories, divided into three brackets: Advertising & Marketing, Media and Best Practices. An independent panel of jurors will judge the submissions in two rounds. Winners, which may be an individual, team or department, in each category will be profiled in an invention-themed issue of ADWEEK and ADWEEK.com published August 22, 2016.