Google TrueView Ads: 360 Degree Video Ads In Youtube & Adwords
Google made an official announcement on Wednesday, that the company will start serving TrueView Ads in the format of 360 degree videos. You will start seeing the 360 Ads all over Youtube on your Chrome browser and Youtube app across all mobile devices.
Capture 360 Degree Video & Set-up TrueView Ads In Google Adwords
If you are a small business owner, you can use Ricoh Theta, Kodak SP360, Giroptic or SphericalCam2 to create 360 videos and follow the steps on this Google AdWords announcement page to upload the videos. Google TrueView Ads can be setup in the back-end of Google AdWords, and a Google sales representative will guide you through!
BudLight: First U.S. Company To Run TrueView 360 Video Ads
Bud Light Beer is the first U.S. company to launch and start running Google's TrueView 360 Video ADs. The series of ads feature three different events from Whatever, USA – Bud Light’s takeover of Catalina Island. The immersive ads drop you right in the middle of the action, including a performance by Diplo, the welcome parade, and the “Turn of An Era” 1920’s themed party. Here is the 360 video created by Jaunt VR for Bud Light!
We absolutely love Youtube 360 videos, but we have always thought Youtube ads were annoying. However, 360 degree video ads might be a different case, at least it is more engaging and interactive! Google also want to change our shopping behavior with TrueView 360 Video for Shopping… Hold down tight to your wallet.
Content Source: Adwords, Adwords Announcement