mixed reality

HP, Nokia, L’Oréal and More Share Insights Ahead of VRX Conference & Expo 2019

Among those who understand the huge benefits and potential of immersive technologies, the argument has largely been won. How brands and businesses interact with customers can define success and failure and early adopters of extended reality (XR) technologies have demonstrated its power to win, engage and retain today’s digitally savvy consumer.

Neither is this promise limited to the commercial space. Enterprise uptake of immersive technologies continues at pace with applications ranging from engineering and design to worker guidance, education and safety training. Mark Lillie, Global Chief Information Officer Program Leader at Deloitte claims that “virtual reality and augmented reality technologies are developing rapidly, with proof of concepts and production deployments laying solid foundations for widespread business adoption” and research to date strongly indicates the market will continue to flourish in the near to mid-term.

But with opportunity comes ample room to overspend and underdeliver. Businesses are asking how to best use XR technologies for their own unique needs and how to position themselves as pioneers in their industry whilst taking as few risks as possible commercially. Finding the right solution for the right use case (and critically, the right price) is an ongoing challenge for all businesses delving into XR, whilst finding enough content and monetizing it is still a huge barrier for getting VR & AR/MR into the mainstream.

Ahead of the 5th annual VRX Conference & Expo, VR Intelligence (a Reuters Events company) have interviewed 16 of the summit’s speakers from the world’s biggest and most innovative brands, to understand how they are preparing for the future of XR in enterprise and entertainment. These thought leaders will take to the stage at the VRX Conference & Expo, December 12-13, San Francisco, to share their visions and insight into current challenges and solutions, discuss how XR can boost ROI and propel businesses forward, and engage consumers through immersive, innovative experiences.

Access the VRX 2019 Thought Leader Insights today and hear from industry leaders including:

  • Anne Stephens, Global VP Category Expansion, ABInBev
  • Angelo Del Priore, Partner, HP Tech Ventures
  • Fern Nibauer-Cohen, Director, Patient Engagement & Business Development, Penn Medicine
  • Michael Haddad, Augmented Beauty US Director, L’Oréal
  • Leslie Shannon, Head of Ecosystem and Trend Scouting, Nokia

Access the VRX 2019 Thought Leader Insights today

The VRX 2019 Thought Leader Insights was produced in association with VRX Conference & Expo 2019, a Reuters Event, taking place December 12-13, 2019, at the Hyatt Regency San Francisco Airport Hotel. Expecting more than 600 senior attendees from across gaming, entertainment, healthcare, retail, automotive industries and more, VRX is the world’s premier B2B immersive tech event for those wishing to use XR to boost ROI, propel their business forward and engage consumers through immersive, innovative experiences. More information can be found on the website: https://events.vr-intelligence.com/vrx/, or contact me directly.


Kathryn Bloxham

Events Director & Head of Innovation

VR Intelligence, a Reuters Events Company

+44 (0)207 375 7567


Author: VR Reporter

I am a hi-tech enthusiast, VR evangelist, and a Co-founder & Chief Director at Virtual Reality Reporter!

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