HumanEyes Technologies Names Imaging and Virtual Reality Veteran Jim Malcolm General Manager of North America

“Industry Heavyweight Connects the Old World of Photography with the New World of Immersive Content Creation Leading the U.S. Launch of VUZE, the First Consumer 3D 360 Degrees VR Camera”

HumanEyes Technologies, a leader in photographic 3D, computer vision and lenticular graphic arts, today announced the appointment of Jim Malcolm as general manager of North America. With more than 25 years of experience in imaging and virtual reality (VR) markets, Malcolm will use his industry expertise to bring VUZE, the world’s first 3D 360° VR camera, which is accessible to both consumers and prosumers, to market with its upcoming, highly-anticipated commercial availability.


The former President and CMO of Ricoh Imaging Americas Corporation and current President of the leading trade association The Imaging Alliance, Malcolm is known for his ability to build and lead successful imaging brands specializing in both traditional and new imaging technologies. Holding prestigious C-Suite marketing and leadership roles, Malcolm has been at the forefront of industry-leading companies pioneering developments in photography and immersive video content creation.


“As we gear up for the commercial availability of VUZE, Jim Malcolm is the perfect choice to lead our North American team’s efforts to finally democratize the VR industry, bringing a truly immersive 3D 360° camera option to consumers, prosumers and professionals,” said Shahar Bin-Nun, CEO of HumanEyes Technologies. “His proven track record and passion for bridging the gap between traditional photography and VR technology is invaluable and in line with our mission to expand the reach of VR to the masses.”


Malcolm joins HumanEyes after serving as the CEO of Xiality, a visual imaging company specializing in developing technology for VR, augmented reality and mixed reality applications. Before Xiality, Malcolm was President and CMO of Ricoh Imaging Americas Corporation where he led Theta S, the first affordable 360° spherical camera, to mass market consumers. As early as 2009, before VR was widely known, Malcolm founded Aperture 360 Interactive, an innovative company creating virtual tours for real estate companies, hospitality and tourism brands. He had a 12-year marketing career at Sony where he was the director of corporate marketing. Malcolm has been a professional photographer for more than two decades.


Malcolm will spearhead HumanEyes Technologies in their mass-market launch of VUZE by overseeing all sales, marketing and retail initiatives. At an amazing and affordable price of $799, the VUZE camera combines advanced 3D and 2D capture technology using eight Full HD cameras within an easy-to-use ‘set and shoot’ form-factor generating 4K resolution 360° video. Its accompanying software — VUZE Studio — makes it simple for even a VR novice to process and edit content in near real-time and at a touch of just one button.


“The VUZE camera is a game changer for the VR, AR and MR industries. Its price and ease-of-use means fully-immersive, real VR cinema is finally available to the masses, making it an ideal solution for consumers, prosumers and professional audiences alike,” said Malcolm. “I am excited to bring this unique company to market and privileged to work with the HumanEyes team who have pioneered 3D imaging technology for more than 15 years.”


Currently available for pre-order at, the $799 VUZE pre-order bundle includes the VUZE Camera and software studio, VR headset, purposely engineered ‘selfie stick’ and tripod, and stylish carrying case. VUZE revolutionizes and simplifies every aspect of capturing, sharing and enjoying immersive content. Its key features include:


  • Eight Full HD cameras that simultaneously capture videos and sound to facilitate full stereophonic and 360° spherical content in both 2D and 3D
  • Each camera uses lenses that capture 120° horizontal FOV and 180° vertical FOV that together generate 4K stereoscopic 3D 360 VR content
  • Portable, lightweight design. Dimensions 4.7″X4.7″X 1″ (12 cm x 12 cm x 3 cm)
  • Remotely controlled by a dedicated iOS and Android app
  • Up to one hour of video capture
  • Renders easy-to-edit H.264 HD video files that can be transferred to any computer
  • Touch of the button post-product that offers near real-time processing (one minute of processing for one minute of footage) and state-of-the-art stitching
  • Available on MAC and PC
  • Stylish design of the camera will be available in yellow, red, black and blue

Examples of the amazing content created by VUZE can be seen here. Stunning 2D content can be viewed online, but a VR headset is required to experience VUZE in its true 3D glory.


About HumanEyes Technologies

VUZE was created by HumanEyes Technologies, a leader in photographic 3D and computer vision. Founded in 2000, it currently holds over 70 patents in various fields of 3D associated technologies. VUZE was created after more than two years of research and development at its headquarters within the Hebrew University in Jerusalem.


The company’s leadership includes industry visionaries such as Prof. Shmuel Peleg, a world expert in computer vision and image processing and Benny Landa, known as the father of digital printing and former founder and CEO Indigo Digital Printing acquired by HP in 2002.


Author: VR Reporter

I am a hi-tech enthusiast, VR evangelist, and a Co-founder & Chief Director at Virtual Reality Reporter!

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