Jaunt VR App Officially Launches in China on XIAOMI VR Headset
In the first of what will be a series of platform releases, Jaunt China publicly releases the Jaunt VR App in Chinese Market
Jaunt VR, the leading producer and publisher of fully-immersive cinematic virtual reality (VR), today announced that Jaunt China, its joint venture with Shanghai Media Group (SMG) and China Media Capital (CMC), has launched a Chinese version of the Jaunt VR App in mainland China on the XIAOMI VR Headset. This is the first public release of the Chinese Jaunt VR app in what will be a series of platform releases over the coming weeks.
As the only VR company in China focused on hardware, software, content, and application development, Jaunt China launched the Chinese version of the Jaunt VR App in the XIAOMI VR store, bringing high quality immersive cinematic VR content to the Chinese market. XIAOMI, the leading Chinese tech company, became Jaunt China’s first mobile partner to go live after announcing their strategic relationship last December.
The first wave of content on the Chinese Jaunt VR app includes 16 cinematic VR titles in English, and one in Chinese. The first Chinese title is OUR SHANGHAI, a Shanghai tourism VR experience starring the famous Shanghainese actor Hu Ge. The English language titles include the Disney’s “CIRCLE OF LIFE” 360 EXPERIENCE from The Lion King on Broadway, FIFTY SHADES DARKER: THE MASQUERADE BALL based on the film, the travel experience MACHU PICCHU, THE LOST CITY OF THE INCA, to name a few. All English content will have Chinese subtitles that track to the user’s viewing direction. In the coming days Jaunt China will continue publishing a steady stream of domestic and foreign cinematic VR content for its Chinese Jaunt VR app.
In addition to premiering to the public on XIAOMI VR Headsets, the first 17 titles will also be exhibited at the 20th Shanghai International Film Festival, June 17th – 26th.
“An increasing number of mobile, console, and desktop platforms are natively supporting VR in the Chinese market, which is a strong indication that VR is starting to become mainstream,” said James Fong, CEO of Jaunt China. “XIAOMI is an exciting and energetic company, revered by the younger generation. We attach great importance to our collaboration with XIAOMI, and we aim to create a substantial library of VR content for viewers to enjoy on their XIAOMI Headsets.”
Jaunt China has a robust slate of Chinese language titles that will be releasing in the Chinese Jaunt VR app in the coming months. In addition, they recently launched the Global Creators Community VR video competition, organized in collaboration with Shanghai Media Group (SMG) and UCCVR. The program has received over 200 submissions of VR titles throughout the globe, many of which will be distributed on the Chinese Jaunt VR app.
“Since announcing the Jaunt China joint venture last year, our global teams have been hard at work establishing a robust pipeline in China to develop, produce, and distribute premium cinematic VR to the Chinese market at scale,” said George Kliavkoff, CEO and President of Jaunt Inc. “We are extremely happy with the results of this hard work and equally excited to start rolling out premium VR experiences into the Chinese market, expanding our existing international reach. Now that Jaunt China’s distribution channels are coming online, we are capable of reaching audiences wherever they are throughout the globe.”
Not only will Jaunt content be licensed into China through the Chinese language app, but content created in China will also be able to travel back into the English language Jaunt app which is distributed throughout the rest of the world. This makes Jaunt’s distribution and reach truly global, touching every continent, and virtually every country.
About Jaunt Inc.
Jaunt is pioneering the future of creative storytelling through cinematic virtual reality. Founded in 2013, Jaunt is the leading developer of the hardware, software, tools, and applications to enable cinematic VR and put the power of virtual reality in the hands of today’s best content creators. Jaunt works with leading creatives – from brands to artists to filmmakers – to create cutting-edge content accessible across all devices and platforms.
Headquartered in San Mateo, California, the company also maintains a presence in Los Angeles, CA through its studio arm, Jaunt Studios; a European business office in London. In 2016, Jaunt established Shanghai-based Jaunt China, a VR company formed in partnership with Shanghai Media Group (SMG) and China Media Capital (CMC). Collectively, Jaunt produces branded and original VR content for audiences worldwide.
Jaunt’s investors include The Walt Disney Company, Evolution Media Partners, China Media Capital, Highland Capital Partners, Google Ventures, Redpoint Ventures, Axel Springer, ProSiebenSat.1 SE, The Madison Square Garden Company, Peter Gotcher, and Sky (corporate.sky.com).
Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality technology doesn't need to cost a fortune. We create remarkable hardware, software, and Internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes the Mi Note Pro, Mi Note, Mi 5, Redmi Note 3, Mi TV, Mi Band and other accessories. With more than 70 million handsets sold in 2015, and products launched in Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India, Indonesia and Brazil, Xiaomi is expanding its footprint across the world to become a global brand.