Legacy Announces Crayola Color Blaster, With AR Interactivity, Powered by Tango
Legacy Games, a leading design and development studio, announces the re-launch of Crayola Color Blaster, its first Augmented Reality game. With today’s announcement, Legacy is releasing a new storyline content pack, called Paint My Dragon, that includes fairies, tree monsters, ogres and, of course, dragons. Also newly available is a special “arcade mode” for players who prefer faster action. Players can enjoy the new arcade mode update and original zombie-themed story for free, while Paint My Dragon is available as an in-app purchase.
Crayola Color Blaster was originally developed and supported as part of the Google App Incubator Program, and was one of thirty-five Tango-enabled applications made available in November, 2016. The game utilizes the unique world-sensing, computer vision Tango technology in order to integrate motion tracking and depth-sensing directly into the gameplay.
“We are thrilled to have worked with Crayola and Google in the creation of this innovative children’s app,” says Ariella Lehrer, CEO of Legacy Games. “Crayola Color Blaster is one of the first kid’s titles to demonstrate how Tango’s technology enables new and exciting play patterns. Our game is a mixture of coloring and tag…only possible when your mobile device understands its position relative to the world around it.”
When playing Crayola Color Blaster, virtual, life-size 3D characters such as dragons follow players around the room. Mayhem ensues as kids, ages six and up, must walk around in order to avoid the life-size characters that want to “crunch” their colors. Players progress through increasingly challenging levels by coloring the virtual characters, until the rhyming wizard, who is stealing all the world’s color, is vanquished.
Crayola Color Blaster follows the successful launch of Legacy’s Crayola Color, Draw & Sing, Crayola DJ, and Crayola Bubbles iOS and Android apps, which allow kids to creatively express themselves through drawing and music. As the technology landscape evolves and kids increasingly become digital natives, Legacy’s goal is to provide innovative ways to spark their creativity with cutting-edge digital platforms.
“At Crayola, we’re all about inspiring creativity through color and innovative play patterns, and we are delighted to partner with Legacy on the new and exciting Tango platform,” says Warren Shorr, Vice President of Business Development & Licensing. “This new app is a fun, relevant and highly engaging activity for kids of all ages.”
Crayola Color Blaster is available on Android Tango phones and tablets. https://play.google.com/store/apps/details?id=com.legacygames.colorblaster&hl=en
About Crayola
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the “Crayola Aisle” at all major retailers. For more information visit www.crayola.com or join the community at www.facebook.com/crayola.
