Augmented Reality is Growing Up
Aug19

Augmented Reality is Growing Up

Augmented Reality is Growing Up Disney, Crayola and student targeted AR Campaigns lead Augmented Reality growth in brand adoption. Disney Research just shared a walk up AR experience for its animations; using nothing more than a bench, cameras and a screen. ‘Magic Bench’ uses depth and RGB color sensors of a Kinect to create a scene in which 3-D animated characters ‘interact’ and sit on the bench with users. The Disney team is able to...

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Augmented Reality is Growing Up
Aug09

Augmented Reality is Growing Up

Augmented Reality is Growing Up Disney, Crayola and student targeted AR Campaigns lead Augmented Reality growth in brand adoption. Disney Research just shared a walk up AR experience for its animations; using nothing more than a bench, cameras and a screen. ‘Magic Bench’ uses depth and RGB color sensors of a Kinect to create a scene in which 3-D animated characters ‘interact’ and sit on the bench with users. The Disney team is able to...

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Reality Clash – Augmented Reality Combat Game for iPhone and Andriod Devices
Jul23

Reality Clash – Augmented Reality Combat Game for iPhone and Andriod Devices

New AR Mobile First Person Shooter Announces ICO Token Sale as Part of its Fund Raising Campaign Reality Gaming Group has announced Reality Clash, the world's first augmented reality combat game for iPhone and Andriod, taking mobile combat games to an entirely new level. Familiar places are now your battle fields and the people in your surroundings are either your allies or enemies. The free-to-play game will use the phone's camera to...

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Augmented Reality Company Mira Opens Pre-Order for Prism, a Headset That Will Deliver Premium & Shareable AR Experiences to the Masses
Jul18

Augmented Reality Company Mira Opens Pre-Order for Prism, a Headset That Will Deliver Premium & Shareable AR Experiences to the Masses

Augmented Reality Company Mira Opens Pre-Order for Prism, a Headset That Will Deliver Premium & Shareable AR Experiences to the Masses Mira, a mobile augmented reality company whose mission is to enhance the way humans interact with each other and their technology, today unveiled Prism, a minimalist, untethered AR headset that works seamlessly with the iPhone. Mira’s Prism headset is available for pre-order now at mirareality.com...

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Aryzon Introduces the Cardboard of Augmented Reality
Jun06

Aryzon Introduces the Cardboard of Augmented Reality

Aryzon Introduces the Cardboard of Augmented Reality The start-up Aryzon released the “cardboard for augmented reality” for a price of $30 on Kickstarter. By making clever use of a set of lenses, cardboard and a smartphone camera, the headset is able to place virtual content projected from the user’s smartphone screen within their own environment, this creates realistic augmented reality (AR).     The headset is designed to...

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EdTech CEO Dave Room Speaks On ZBook & AR’s Future Role As A Driving Force For Effective Education
Jun03

EdTech CEO Dave Room Speaks On ZBook & AR’s Future Role As A Driving Force For Effective Education

EdTech CEO Dave Room Speaks On ZBook & AR's Future Role As A Driving Force For Effective Education In the past 1500 years, the format of books has remained largely unchanged until relatively recently with the introduction of the animated book, more specifically known as augmented reality (AR) books or augmented books, where stories are brought to life with the help of a mobile device app. Animated books change the reading...

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Lumus Survey Result on Consumer Interest in Augmented Reality & AR Glasses
May28

Lumus Survey Result on Consumer Interest in Augmented Reality & AR Glasses

Lumus Survey Result on Consumer Interest in Augmented Reality “Two-Thirds of American Consumers Are Ready to Make Augmented Reality Their Computing Platform of Choice, Trading Mobile Devices for Smart Eyeglasses” Methodology The Lumus Survey was conducted by Wakefield Research among 1,023 nationally representative U.S. adults, ages 18 and older, between March 20 and March 27, 2017 using an email invitation and an online...

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Global Launch of Environmental AR Gaming Platform, EduCycle, Kicks Off with Game’s Presentation to School in San F
Apr04

Global Launch of Environmental AR Gaming Platform, EduCycle, Kicks Off with Game’s Presentation to School in San F

Global Launch of Environmental AR Gaming Platform, EduCycle, Kicks Off with Game’s Presentation to School in San Francisco “Neste develops educational AR game based on Paris Agreement on climate change, to teach kids about CO2 emissions”  EduCycle, a new game that uses augmented reality (AR), teaches children ages 12 and up about the impact their decisions have on the environment. Designed and built by Neste, the game’s...

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New York Lottery’s Latest Augmented Reality Innovation Brings Players INTO the Game
Mar30

New York Lottery’s Latest Augmented Reality Innovation Brings Players INTO the Game

New York Lottery’s Latest Augmented Reality Innovation Brings Players INTO the Game  Champions of Cash instant game immerses players into their favorite sports, competing in 3-D 360 degree and Augmented Reality for up to $25,000 cash and prizes The New York Lottery announced today its latest innovative, 3-dimensional instant game that brings players into their favorite sports with the chance to win $25,000 and additional prizes....

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Industry Leaders Join Augmented Reality for Enterprise Alliance (AREA)
Mar28

Industry Leaders Join Augmented Reality for Enterprise Alliance (AREA)

Industry Leaders Join Augmented Reality for Enterprise Alliance (AREA) “PTC and Flatirons Solutions to Help Drive Global Enterprise Augmented Reality Ecosystem and Best Practices” The Augmented Reality for Enterprise Alliance (AREA) announced today that two new members joined the only global membership funded alliance helping to accelerate the adoption of enterprise augmented reality(AR) by creating a comprehensive...

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zSpace Accepted Into the Dubai Future Accelerators Program
Mar27

zSpace Accepted Into the Dubai Future Accelerators Program

zSpace Accepted Into the Dubai Future Accelerators Program “Silicon Valley-based company travels to United Arab Emirates to explore new opportunities for mixed reality educational solutions” zSpace, Inc., a leading education company that brings mixed reality experiences to computing, announced it has been accepted into the Dubai Future Accelerators (DFA) program, which connects global companies and entrepreneurs to various...

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e.l.f. Beauty Gives SXSW a Makeover with Beautyscape Influencer Program and First-Ever Augmented Reality Live Stream on YouCam
Mar12

e.l.f. Beauty Gives SXSW a Makeover with Beautyscape Influencer Program and First-Ever Augmented Reality Live Stream on YouCam

e.l.f. Beauty Gives SXSW a Makeover with Beautyscape Influencer Program and First-Ever Augmented Reality Live Stream on YouCam e.l.f. Beauty, Inc. announced today the start of its annual Beautyscape influencer event, this year at South by Southwest® (SXSW®) Conference and Festivals (March 10-19, 2017), and a new collaboration with Perfect Corp. to launch the first-ever augmented reality (AR) live stream beauty network within the...

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Legacy Announces Crayola Color Blaster, With Augmented Reality Interactivity, Powered by Tango
Mar06

Legacy Announces Crayola Color Blaster, With Augmented Reality Interactivity, Powered by Tango

Legacy Announces Crayola Color Blaster, With AR Interactivity, Powered by Tango Legacy Games, a leading design and development studio, announces the re-launch of Crayola Color Blaster, its first Augmented Reality game. With today's announcement, Legacy is releasing a new storyline content pack, called Paint My Dragon, that includes fairies, tree monsters, ogres and, of course, dragons. Also newly available is a special “arcade...

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2018 Marks Inflection Point for Augmented Reality in Enterprise Applications
Feb08

2018 Marks Inflection Point for Augmented Reality in Enterprise Applications

2018 Marks Inflection Point for Augmented Reality in Enterprise Applications After a slower than expected start, the augmented reality (AR) market is poised for quick growth powered by enterprise uptake. ABI Research forecasts augmented reality in enterprise applications will hit an inflection point in 2018, with smart glass shipments growing to 28 million in 2021 with a 227% CAGR. Driving this strong growth is a steadily increasing...

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From Atari to Augmented Reality: In Conversation With Nolan Bushnell at Silicon Valley Forum’s 4th Annual Visionary Salon
Feb05

From Atari to Augmented Reality: In Conversation With Nolan Bushnell at Silicon Valley Forum’s 4th Annual Visionary Salon

From Atari to Augmented Reality: In Conversation w/ Nolan Bushnell at Silicon Valley Forum’s 4th Annual Visionary Salon Silicon Valley Forum is proud to welcome Nolan Bushnell as the guest of honor at their 4th annual Visionary Salon. A legend in the gaming industry and a trailblazing entrepreneur, Bushnell is perhaps best-known for founding both Atari, Inc. and the Chuck E. Cheese's Pizza-Time Theaters chain. His forthright vision...

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Wikitude SDK 6: See Beyond Reality with SLAM for AR Apps
Jan25

Wikitude SDK 6: See Beyond Reality with SLAM for AR Apps

Introducing SDK 6, Wikitude’s Powerful SLAM Solution for Augmented Reality Apps. SDK 6 combines top-notch image recognition and tracking, improved geo-location AR and the all-new Wikitude 3D tracking technology (SLAM-based), becoming the world’s most comprehensive augmented reality SDK for mobile, tablets and smart glasses.       With this release, Wikitude empowers the over 400,000 AR developers worldwide to transform their...

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Candy Lab Taps Orchard Capital Partners for Exclusive Distribution of its Groundbreaking Augmented Reality Technology in the UK and Ireland
Jan10

Candy Lab Taps Orchard Capital Partners for Exclusive Distribution of its Groundbreaking Augmented Reality Technology in the UK and Ireland

Candy Lab Taps Orchard Capital Partners for Exclusive Distribution of its Groundbreaking Augmented Reality Technology in the UK and Ireland Candy Lab, the award winning augmented reality technology company, signed a deal today with Orchard Capital Partners to bring its groundbreaking location-based augmented reality technology to the UK and Ireland.   360 Video Camera Review Guide   Augmented reality technology is making...

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Focalmax Exhibits Individual AR Smart Glasses at CES 2017
Jan08

Focalmax Exhibits Individual AR Smart Glasses at CES 2017

Focalmax Exhibits Individual AR Smart Glasses at CES 2017 Focalmax, a global intelligent terminal manufacturer and mobile internet service provider, today exhibited its major smart optical technologies and products at CES 2017. Besides showcasing its full product line-up, Focalmax also discussed its “Smart Connection” concept by introducing the close interconnectivity among its different products. The newly released...

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NYT Launches First AR Experience Inspired By “Hidden Figures” Movie
Jan05

NYT Launches First AR Experience Inspired By “Hidden Figures” Movie

NYT Launches First AR Experience Inspired By “Hidden Figures” Movie IBM (NYSE: IBM) and The New York Times Company’s (NYSE: NYT) T Brand Studio announced the launch of “Outthink Hidden,” an augmented reality (AR) experience that brings unsung heroes of innovation to life. It is inspired by the 20th Century Fox film, “Hidden Figures,” and launches inside the new T Brand Studio AR app.   Screenshot from The New York Times’ AR app....

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Augmented Reality Products Lifeprint @ CES 2017
Dec16

Augmented Reality Products Lifeprint @ CES 2017

Augmented Reality Products at CES 2017- Lifeprint Lifeprint lets you print Snapchat videos, Instagram videos, FaceBook videos, GoPro Clips, Apple Live Photos and even Animated GIFs. Make your photos special again and come to life like magic in your hands using Lifeprint’s Augmented Reality Hyperphotos.   Robert Macauley, VP and Founder of Lifeprint, will be at CES and is available now through the show for any interview or quote...

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BRAZEN ANIMATION AND TYKES CREATE AUGMENTED REALITY EXPERIENCE FOR UNDER ARMOUR
Dec15

BRAZEN ANIMATION AND TYKES CREATE AUGMENTED REALITY EXPERIENCE FOR UNDER ARMOUR

BRAZEN ANIMATION AND TYKES CREATE AUGMENTED REALITY EXPERIENCE FOR UNDER ARMOUR Brazen Animation and Tykes have collaborated to create animated versions of some of the most iconic Under Armour athletes for an in-store augmented reality experience. Stephen Curry, Cam Newton, Tom Brady, Misty Copeland, Jordan Spieth and The Rock have all been produced as three-dimensional computer generated characters. Bryan Engram, Brazen Animation CEO...

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ILLUSIO to Launch New Implant Sizing AR App at ASPS the Meeting
Dec02

ILLUSIO to Launch New Implant Sizing AR App at ASPS the Meeting

ILLUSIO to Launch New Implant Sizing AR App at ASPS the Meeting  ILLUSIO Inc., a leading Augmented Reality (AR) company for plastic surgery, is pleased to announce that the Company has developed a new feature to be added to its ground breaking technology for breast simulation.  This tool will produce implant sizing information based on the desired outcome of breast augmentation surgery.       In January, ILLUSIO Imaging...

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Xperiel Receives Notice of Allowance for Real World Web and RWW Trademarks, Designations Signal New Era for IoT and Augmented Reality
Oct31

Xperiel Receives Notice of Allowance for Real World Web and RWW Trademarks, Designations Signal New Era for IoT and Augmented Reality

Xperiel Receives Notice of Allowance for Real World Web and RWW Trademarks, Designations Signal New Era for IoT and Augmented Reality Xperiel today announced that the United States Patent and Trademark Office (USPTO) has issued the company Notices of Allowance to trademark Real World Web™ and RWW™. Xperiel's RWW is the intersection point where the physical and digital worlds interact to enable IoT-powered, augmented reality...

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First Time Players Can Pilot a Real Drone Inside an Interactive Augmented Reality World
Oct31

First Time Players Can Pilot a Real Drone Inside an Interactive Augmented Reality World

First Time Players Can Pilot a Real Drone Inside an Interactive Augmented Reality World Pilots get ready, the next mission is groundbreaking. Spin Master Corp. (TSX: TOY), a leading global children's entertainment company, today announced its award-winning Air Hogs Connect: Mission Drone is now on sale at U.S. retailers, including Barnes & Noble and Amazon, for $149.99 MSRP.   Air Hogs Connect: Mission Drone is the first to...

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Scope AR Launches WorkLink – An Industry-first Augmented Reality Smart Instruction Creation Platform
Jun01

Scope AR Launches WorkLink – An Industry-first Augmented Reality Smart Instruction Creation Platform

Scope AR Launches WorkLink, an Industry-first Augmented Reality Smart Instruction Creation Platform Augmented reality company also reveals significant updates to its live support video calling platform Remote AR  Today at Augmented World Expo (AWE) 2016, Scope AR announced the launch of WorkLink, the first smart instruction creation tool that enables non-technical staff to produce highly interactive augmented reality (AR) instruction...

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Microsoft HoloLens: Object Theory launches Mixed Reality Collaboration service at Build 2016
Mar30

Microsoft HoloLens: Object Theory launches Mixed Reality Collaboration service at Build 2016

Object Theory Launches Mixed Reality Collaboration Service For Microsoft Hololens @ Build 2016 World's first mixed reality collaboration service to help organizations design and build multi-user holographic experiences, created by Object Theory for Microsoft HoloLens and Windows Holographic; Object Theory plans to make open source contributions to HoloTookit.      • Mixed Reality Collaboration Service: Object Theory's Mixed...

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Magic Leap AR Technology and Application Reviewed
Mar19

Magic Leap AR Technology and Application Reviewed

Magic Leap Augmented Reality Technology and Application Reviewed Magic Leap, by far one of the most talked about company in the latest VR/AR industry revolution!  The first AR unicorn who had raised $1.39 Billion USD in 3 Rounds from 13 Investors.  All had occurred without a single commercial product being announced or released to the public. This mysterious company has been keeping their secrets behind closed doors. So far we can...

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Spectra7 Announces New DreamWeVR Virtual & Augmented Reality Product Line
Mar16

Spectra7 Announces New DreamWeVR Virtual & Augmented Reality Product Line

Spectra7 Announces New DreamWeVR™ VR & AR Product Line Spectra7 Microsystems Inc. announced the launch of DreamWeVR™, an extensive product line targeted at next generation Ultra-HD and 5K resolution virtual reality (“VR”) and augmented reality (“AR”) platforms. The product line includes four new chips, new VR-specific connectors and three new head-mounted display (“HMD”) interconnect...

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The Wearable Technology Show 2016 @ ExCel, London – March 15-16
Feb22

The Wearable Technology Show 2016 @ ExCel, London – March 15-16

 The Wearable Technology Show 2016 @ ExCel, London – March 15-16 EUROPE’S LARGEST AR AND VR CONFERENCE AND EXPO IN LONDON NEXT MONTH  The Wearable Technology Show 2016, co-located with The Augmented Reality Show,will host Europe’s largest AR and VR offering in London next month.   Sony Mobile’s developer advocate Joakim Elvander will headline, presenting a keynote on the first day. He will be joined by high profile speakers from...

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Projekt Rakija Augmented Reality App Available on iTune
Jan27

Projekt Rakija Augmented Reality App Available on iTune

Projekt Rakija Augmented Reality App available on iTune Projekt Rakija is a balkan/rock/electro/hiphop band from Holland, consists out of ten musicians, an illustrator and a graphic designer. Now the music might not be interesting for your platform but the graphic designer part might just be.. Projekt Rakija is one of the first to use AR together with 3D, vinyl, apps and a music video.   Projekt Rakija Vinyl Edition By Niels Van...

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