MANDT VR Fuels INDYCAR Immersive Content in New Partnership
Capturing INDYCAR action like never before, augmented (AR) and virtual reality (VR) production company MANDT VR has teamed with the racing giant to deliver immersive content surrounding its 2018 Verizon IndyCar Series season.
As part of the partnership, MANDT VR will take viewers behind the scenes at INDYCAR races such as the Indianapolis 500, the Bommarito Automotive Group 500 and the GoPro Grand Prix of Sonoma, delivering a level of backstage access and fan engagement opportunities that have never been available before.
“As a car enthusiast, I’m particularly thrilled to be partnering with INDYCAR to produce virtual reality experiences tied to such a beloved sport,” said Neil Mandt, co-founder and CEO of MANDT VR. “With such a huge following and robust history, INDYCAR has not only enriched the discipline of racing but has also become an American icon. By providing a new medium for consuming INDYCAR content, we hope to encourage future generations to carry on the tradition of racing culture.”
Initially launching on the IndyCar.com, Facebook and YouTube channels, the MANDT VR pieces will showcase exclusive glimpses into the INDYCAR world, connecting fans with their favorite teams and drivers and placing them right on the race track. Starting with five videos, enthusiasts will be able to sit in the driver’s seat, cheer from the stands and get a deeper look at the mechanics behind this fast-paced sport.
“INDYCAR will continue its momentum by engaging present fans while seeking new and younger audiences,” said CJ O’Donnell, INDYCAR’s chief marketing officer. “Social media, video content, and now virtual reality will be central to this strategy. By partnering with MANDT VR, we will deliver highly immersive experiences for fans of all ages. I am certain this will bring them closer to the speed and excitement our sport delivers.”
To catch INDYCAR’s 360-degree virtual reality content, check out IndyCar.com along with INDYCAR’s Facebook page and YouTube channel.
About MANDT VR
Founded in 2015, MANDT VR is an Emmy Award-winning immersive entertainment and media studio specializing in the production of premium virtual reality, augmented reality, and mixed reality content. The core of our mission is great storytelling, leveraging the best in technology to transcend the boundaries between audience and narrative in news, sports, entertainment, and more. Blending digital innovation with excellence in artistry, we deliver cutting-edge content experiences of unprecedented impact, helping our clients communicate with audiences worldwide. Our dynamic team of award-winning creators is rooted in Hollywood’s film and television industries, and we are passionate about leading the next great revolution in media.
INDYCAR is the governing body of the Verizon IndyCar Series, the premier open-wheel racing series in North America; the Mazda Road to Indy presented by Cooper Tires development ladder, which includes Indy Lights presented by Cooper Tires, the Pro Mazda Championship presented by Cooper Tires and the Cooper Tires USF2000 Championship powered by Mazda; and the Battery Tender Global MX-5 Cup presented by BF Goodrich Tires. INDYCAR events are available to a worldwide audience through a variety of multimedia platforms, highlighted by long-term and broad-reaching partnerships with ABC and NBCSN. INDYCAR is continually at the forefront of motorsports innovation with drivers, teams and tracks benefitting from safety and technological improvements such as the SAFER Barrier, SWEMS wheel and chassis component tethers, chassis enhancements, advanced aerodynamic bodywork kits, high-definition in-car cameras and E85 ethanol fuel.