New York Lottery’s Latest Augmented Reality Innovation Brings Players INTO the Game
Champions of Cash instant game immerses players into their favorite sports, competing in 3-D 360 degree and Augmented Reality for up to $25,000 cash and prizes
The New York Lottery announced today its latest innovative, 3-dimensional instant game that brings players into their favorite sports with the chance to win $25,000 and additional prizes.
The $2 Champions of Cash instant game, when used in conjunction with the free NY Lottery 3D mobile app, allows the player to virtually sink a jump shot in basketball mode or deliver strikes to a batter in baseball mode – just in time for the NCAA college basketball finals and baseball’s opening days in early April.
The game underscores the New York Lottery’s commitment to innovative entertainment for its players through state-of-the-art technology.
“The New York Lottery’s Champions of Cash game is the ultimate invitation to play,” said Gweneth Dean, Director of the Division of the New York Lottery. “The chance to win thousands of dollars through next-level 3-D virtual reality and exciting sports action gives our players unique experiences they can’t get anywhere else in the country. We are proud of this effort that redefines the traditional scratch-off ticket.”
To become immersed in the Champions of Cash game, players simply need to download the free NY Lottery 3D mobile app (iTunes or Google Play) and then scratch to reveal the special barcode on their $2 ticket, available for purchase at more than 14,500 retailers across the state. They may then choose their sport – initially basketball or baseball, with football and soccer becoming available later in April.
In the basketball game, players will be surrounded by a 3D basketball court on their smartphone. Players then move their player across the court and then tap the basketball to shoot and reveal potential cash prizes and experience points. In the baseball option, players step to the mound and deliver three pitches reveal any cash prizes and experience points.
Champions of Cash will also feature a leaderboard via the app, so players can keep track of their experience points with the ultimate leader taking home additional non-monetary prizes. Players can share news of their winnings on social networks directly through the app.
Players may also play Champions of Cash as a traditional scratch-off. The end result is the same regardless of whether or not the individual plays the game in 3D or in the traditional scratch-off way. Players collect winnings by presenting the ticket to a New York Lottery retailer or customer service center.
The NY Lottery 3D app is available through Google Play for Android devices and the App Store for Apple devices. For more information, contest rules, and the latest updates, please visit NYLottery3D.com
