XR Startup Parallux to Unveil Shared XR Technology for Large Audiences at the Tribeca Film Festival
Parallux, a new immersive technology start-up born from NYU’s Future Reality Lab, has announced it will be unveiling a new shared XR technology with the U.S. premiere of its VR short-film, CAVE, at Tribeca Immersive programming at the 2019 Tribeca Film Festival.
Parallux’s core technology, known as the Mass Audience Synchronization Solution (MASS), enables large-scale AR/VR experiences for audiences of all sizes. It is the first system of its kind to allow up to 50 co-located audience members to see and hear immersive content—as well as one another—from their unique point-of-view within shared virtual or augmented environments.
“Unlike traditional 360º VR, our solution provides viewers with a sense of shared holographic immersion,” said Sebastian Herscher, co-founder and CEO of Parallux.
“Every audience member feels embodied and physically present in a common story world, just as they would when attending live theater or a concert.”
Created in partnership with NYU’s Future Reality Lab, CAVE was designed from the ground up to challenge the status quo of how audiences collectively experience immersive arts and entertainment. During the experience up to 30 people at a time are transported back to 10,000 BC, when stories were told around a campfire and the history of our ancestors was written on the walls of caves.
There, a young woman named Ayara who struggles to decide whether to accept her role as Shaman—her tribe’s only link to the spirit world.In CAVE, Parallux addresses the realities of delivering immersive content to mass audiences today, and gives a glimpse into the future. By maximizing the number of people that can share an experience, the piece avoids the low throughput and long waits often associated with location-based VR installations. It also provides a passive, familiar, and less game-like way for its viewers to experience the virtual world.
“Inspired by the human tendency to gather as a group and tell stories, CAVE attempts to solve the inaccessibility and isolation of AR/VR,” said Kris Lang, Parallux’s Chief Creative Officer.
“We believe this is the future of shared cinematic experiences.”
Parallux is an immersive technology start-up—born out of the NYU Future Reality Lab—that delivers world-class AR/VR experiences to mass audiences. Working at the intersection of art, technology, and entertainment, Parallux is dedicated to creating a future where people can share breathtaking new worlds together in a powerfully social and immersive way.