Paramount Presents 360-degree Ad Campaign for ‘Mission Impossible: Fallout’ with OmniVirt
Paramount Pictures launched a 360° advertising campaign for its new film Mission: Impossible – Fallout in partnership with OmniVirt, a 360° VR ad platform.
View the Mission Impossible 360 Experience on this page.
Virtual Reality AD demo on this page.
To promote the release of the new film starring Tom Cruise, Paramount Pictures worked with OmniVirt to distribute 360° advertisements across relevant media sites to target movie audiences. The film studio is running display banner ad units that click to a full 360° video experience in addition to 360° pre-roll units.
A preview of the 360° ad unit featuring Tom Cruise The 360° video advertisement takes audiences behind the scenes with Tom Cruise as he performs larger-than-life stunts. Viewers sit right next to Mr. Cruise while he pilots a helicopter through narrow passageways and provides commentary on the experience alongside the film’s director, Christopher McQuarrie.
At one point, the ad shows a scary moment when Mr. Cruise almost falls off the helicopter, leading the actor to say at the end of the stunt: “No please, do not try this at home”.
The ad campaign is yet another example of how pervasive and effective 360° Virtual Reality marketing has been in the entertainment industry. Marketers have found that 360° VR content adds experiential storytelling to their arsenal of marketing tools, while also seeing performance uplifts. “We continue to see top-tier film studios use 360° VR in their marketing efforts to help bring their story alive.
For the Mission: Impossible campaign, bringing viewers behind the scenes to see how stunts are performed using 360° video makes for a visceral, exciting experience. We’re thrilled to work with Paramount Pictures as it positions itself as an innovative leader in this kind of storytelling.” says Brad Phaisan, CEO of OmniVirt.
The company powers distribution of immersive media advertising experiences across its premium publisher network, supporting multiple high profile campaigns for clients like Toyota, Clorox, Samsung, Chevron, Universal Pictures and Johnnie Walker. Its technology is leveraged by the The New York Times, AOL, Yahoo!, Time Inc, Wall Street Journal, Vice Media, NatGeo, Discovery and many more. The company has received funding from top venture capitalists including Andreessen Horowitz, Greycroft, BDMI, Horizon Media, First Round Capital and many others.