PURPLE PILL LAUNCHES 10-MINUTE FICTION PIECE ‘APRIL’ FOR VIVE & OCULUS RIFT

Amsterdam-based startup Purple Pill today launches their in-house produced, 10-minute fiction film ‘April’ for VIVE and Oculus Rift. What started out as an R&D project to test their new production pipeline, quickly turned into a full-fledged VR production about connection, loss and the acceptation of loss.

The initial version of the film was created using After Effects, but was redone from scratch using a NUKE + CARA workflow during the course of year, which enabled the creation of some stunning scenes and visual effects. But what makes ‘April’ truly unique is that this emotional story is told with music and symbolism alone, instead of spoken words.

“We did a lot of agency work in 2016 and were looking for an R&D project that was not only a technical challenge, but that would also lean heavily on storytelling and musical guidance.” said Thierry Pul, co-founder and Creative Director of Purple Pill. “That’s when we decided to write our own script, fund the project with our own cash, and produce this piece from start to finish ourselves, applying all the lessons we learned over the past years.”

The result is a 10-minute trip through the memories of a girl called April. To ensure the film is viewed in the highest possible quality, including a spatial audio mix by Spook, Purple Pill created a Headjack-based app for the HTC VIVE and Oculus Rift which you can download here.

ABOUT PURPLE PILL

Founded in February 2015, Purple Pill produces high-end cinematic VR experiences, as well as powerful tools and resources to help other producers do the same. Purple Pill is a privately held company and is headquartered in Amsterdam, The Netherlands. Check out https://purplepill.io for more information.