Qantas together with Samsung Electronics Australia has launched a new trial entertainment service that uses Samsung’s Gear VR to provide passengers an unique 3D experience in a interactive 360° cinematic video format.

The inflight VR headsets will put passengers to an immersive virtual world, showcasing the hotspots of network destinations,latest Qantas products, and the latest inflight blockbuster movies.

The Gear VR headsets will be made available to passenger in Sydney and Melbourne International First Lounges as well as in the First Class cabins on select A380 services.

Qantas will be the only airline to offer a inflight VR entertainment experience. The 3-month trial will assess passenger feedback on how might VR add to their overall travel experience on long flights.

“Whether the user wants a virtual tour of our new Los Angeles First Lounge or experience an A380 landing from the tarmac, this technology gives us a completely new way to connect with our customers,” said Qantas Group Executive, Brand, Marketing & Corporate Affairs Olivia Wirth

“From an inflight entertainment perspective, it’s an industry first. Qantas is committed to being at the forefront of innovation to give our passengers the very best and latest in-flight experiences, like accessing the virtual worlds of their favourite Hollywood blockbusters from the comfort of their seat 40,000 feet above the ground.

“It’s also a fantastic tool to feature our network’s destinations, inspiring travel and promoting tourism.”

Tourism NT is one of the first to partner with Qantas on the content creation aspect, with a special 3D experience from Kakadu National Park. Qantas is also working Jaunt VR to develop and produce live-action content such as destination footages.

The Samsung VR headsets will be featured in the First Class Lounge in Sydney and Melbourne from mid-February and on select A380 flights between Australia and Los Angeles in the First Class cabin from mid-March.