Ritz Carlton Rewards Credit Card launches 360°VR Campaign on WSJ Homepage
Luxury travel paragon Ritz-Carlton broke new ground yesterday, transporting WSJ readers into iconic American neighborhoods through interactive 360° VR powered by OmniVirt. The “Ritz-Carlton Rewards Credit Card” campaign signals a strong shift in the sophistication and adoption of VR campaigns given its immersive experience, feature rich portal, and prominent masthead placement.
Both the ad units and the VR neighborhoods are powered by OmniVirt’s industry-leading interactive VR technology, setting the standard for reliability, customization, and interactive features. Leveraging the creative expertise at the WSJ’s Custom Studios, the “Inside the Moment” creative opens with a colorful 360º banner splashed across the WSJ’s homepage. With a single click, readers navigate through a gallery to 9 interactive VR neighborhoods sprinkled with top sites curated by savvy local guides.
“Immersive VR experiences have significantly higher viewer engagement than traditional formats,” states Brad Phaisan, OmniVirt CEO. “We find that the demand from innovative, premium brands like Ritz-Carlton Rewards Credit Card and leading publishers like the WSJ is ramping exponentially. We are happy to be their go-to platform for VR ads technology, hosting, and distribution.”
Ritz-Carlton Rewards Credit Card’s “Inside the Moment” will run for US audiences on the WSJ homepage through August.
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OmniVirt is 360 Video and Virtual Reality advertising platform founded by former Google and YouTube employees. The company has received funding from top venture capitalists including Andreessen Horowitz, Greycroft, BDMI, Horizon Media, First Round Capital and many others. OmniVirt’s technology distributes 360° VR advertisements through existing exchanges and networks. These experiences are customizable and interactive, with detailed performance reporting showcasing where audiences are engaging in the immersive experience. The company has powered multiple high profile campaigns for clients like Toyota, Infiniti, Samsung, Chevron, and Johnnie Walker with publishers like the The New York Times, AOL, Time Inc, Wall Street Journal, Vice Media and more.