SENNHEISER INVESTS IN AR/VR AUDIO COMPANY DEAR REALITY
Founded in 2014 and based in Germany, Dear Reality GmbH has specialized in innovative software tools for professional audio production of linear and interactive content in AR/VR, games, sound design and music.
The company is acclaimed for its immersive audio plug-ins, state-of-the-art algorithms and cutting-edge audio content creation tools.
Dear Reality’s Spatial Connect software enables an innovative, fully-featured workflow for AR/VR audio productions.
This tool eliminates the need for the audio engineer to switch back and forth between the production environment and the content – the engineer can work in a fully immersive setting. “Mixing for VR has to be done in VR” (Achim Fell, co-founder & CEO). Their already established dearVR – 3D audio reality engine is a sophisticated spatializer plugin released for digital audio workstations and game engines.
It simulates any acoustic scenario such as a car, church, stadium or concert hall. Both solutions have been met with an enthusiastic response from the audio and AR/VR industries and the specialist press alike.
In addition to the investment, both companies are cooperating in the field of audio AR/VR content creation tools. Dear Reality is awarded for creative leadership by BMWi (German Federal Ministry of Economics and Technology), has been nominated for Best Sound“ at the German Game Award, selected by the VRVCA and was part of the Startup Autobahn accelerator led by Daimler, Porsche, HP and BASF.
Dear Reality @ SXSW Interactive (March 9-13, 2018) Dear Reality is pleased to join their new partner Sennheiser at their booth. Dear Reality will demo its VR/AR production software and present the Spatial Connect workflows.
Co-founder and CEO Achim Fell will be present at the booth. Quotes by the founders
“With Sennheiser, we share the conviction that immersive audio is the future of audio productions and that augmented audio will become important for our everyday life.”
Achim Fell (Co-CEO of Dear Reality)
“We are very happy to have found a strong partner in Sennheiser that will enable us to develop high-quality software solutions for immersive audio production and perception. Our products close the gap between recording equipment and reproduction hardware to create a comprehensive production workflow that is compatible with every headphone in the world.”
Christian Sander (Co-CEO of Dear Reality) Quotes by the Sennheiser CEOs
“We are excited to be complementing our broad AMBEO expertise with additional capabilities in the areas of processing, controlling and reproducing object-based immersive audio.”
Daniel Sennheiser (Co-CEO of Sennheiser)
“Augmented audio will play a huge role in the future, and this expansion will further strengthen our position as the go-to experts in the field of augmented and mixed reality applications.”
Dr. Andreas Sennheiser (Co-CEO of Sennheiser) Quotes experts about dearVR Spatial Connect
“Mixing 3D audio for VR in VR. Cool!“ Robert Scoble (Futurist / AR expert)
“My research predicted 2025 as a date when virtual post technologies would begin to come into general use. But I see that a German company is doing it today. Wow.”
John La Grou (Audio Legend & TED Speaker): Quotes experts about dearVR pro for DAWs
“I can count on one hand the number of VR and Ambisonic plugins that I actually want to use, and that list got smaller because dearVR just replaced three of them. It’s completely brilliant, utterly intuitive, excellent.”
Simon Franglen (Composer / Producer – Avatar, Titanic, Michael Jackson)
“This has made my year. Very cool mindfreak of a plugin I’m now using on all sorts. Great spaces too. Love it!
Incredible job.” Tchad Blake (Producer / Audio Engineer / Musician – Peter Gabriel, Pearl Jam, Tom Waits)
At SXSW Interactive 2018 both companies will strengthen their cooperation and will showcase audio AR software and hardware at the Sennheiser booth (#908). Dear Reality co-founder Achim Fell will be present at the booth.
dearVR unity asset http://u3d.as/oq8
dearVR pro www.plugin-alliance.com/en/products/dearvr_pro.html