Streaming Video Alliance Introduces New Virtual Reality Study Group at Today’s Quarterly Member Meeting

The Streaming Video Alliance (SVA), a global industry forum comprised of leading companies from the online video ecosystem, today convenes in Denver at Level 3 headquarters for the Quarterly Member Meeting. The final meeting of 2016 includes a full day of interactive discussions and presentations and a keynote from Level 3’s SVP of Network Software Development, Travis Ewert. The Alliance also welcomes Adobe as the newest member to join.

Introduced at today’s meeting is the Streaming Video Alliance’s Virtual Reality / 360-Degree Video Study Group. While virtual reality / 360-degree video has the potential to revolutionize the video experience, widespread adoption is challenged by a lack of industry standards. The Alliance’s group will seek to understand and document the VR industry in an effort to identify opportunities for developing best practices.


The study group will issue an industry report on the findings in Q2 of 2017.
The Alliance’s Working Groups will comprise a significant portion of today’s agenda, where members break out into separate sessions to move forward on a broad range of important streaming topics. Of note, the Quality of Experience Working Group will be finalizing documents for distribution to the CTA (as part of the Alliance’s partnership), and the Open Caching Working Group will be in member voting.


“It was two years ago that the Streaming Video Alliance was founded with the intention of addressing key industry and online video ecosystem challenges, and we’ve made significant progress since then,” said Jason Thibeault, Executive Director, Streaming Video Alliance. “We’ve expanded to multiple Working Groups, held our first international member meeting and grown membership. As we approach 2017, we remain just as focused on fostering industry collaboration to help define the open architecture for streaming.”


Members of the Alliance include: Adobe, ARRIS, Cedexis, Charter Communications, Ciena, Cisco, Comcast, Concurrent, Conviva, Encompass TV, Ericsson, FOX Networks, Hughes Satellite Systems, IneoQuest, Intel, Irdeto, Level 3 Communications, Liberty Global, Limelight Networks, MediaMelon, MLBAM, Mobolize, Nagra, NBCUniversal, NeuLion, Nice People at Work, Nokia, Nominum, OWNZONES, Qwilt, Sky, System73, Telecom Italia, Telstra, Ustream, ViaPlay, ViaSat Inc., Verimatrix, Verizon, Vubiquity, Wowza Media Systems and Yahoo.

For more information on today’s SVA meeting, the Working Groups or to inquire about becoming a member, visit

About the Streaming Video Alliance
Founded in 2014, the Streaming Video Alliance’s (SVA) charter is to encourage deeper collaboration across the entire online video ecosystem, which will include the development of standards and best practices for an open architecture that will operate across the entire online video value chain. The SVA is currently focused on identifying issues and solutions related to open architecture, quality of experience and interoperability. For more information, please visit


Author: VR Reporter

I am a hi-tech enthusiast, VR evangelist, and a Co-founder & Chief Director at Virtual Reality Reporter!

Share This Post On

Submit a Comment

Your email address will not be published. Required fields are marked *