The Future of XR-Driven Product Design: Ford Motor Company, BASF, Jacobs Engineering Group and Flour Corporation Share Insights
Despite the relative slowdown in B2C uptake of extended reality (XR) (sales of consumer smartphone VR devices fell by more than 60% between 2017 and 2018), fields where outcomes are largely matching expectations are product design and visualization.
An increasing number of enterprises are currently using XR in product design and prototyping; responses from early adopters in VR Intelligence’s XR Industry Survey 2018 revealed that over 90% of business from a variety of industry verticals were using some form of XR in their design processes.
XR holds significant potential for product designers; previously impractical use cases have been rendered viable thanks to the benefits of intuitive visualization, the virtualization of testing along with the implicit benefits to both efficiency and human safety. Product manufacture also stands to benefit from increasing use of XR; one aerospace manufacturer, utilizing AR glasses to guide technicians as they wire aeroplanes, claims to have cut production time by 25% and achieved an almost 0% error rate.
Ultimately, however, there is still uncertainty regarding the best uses and methods of XR in product design and visualization. Only 50% of the respondents to VRX’s survey stated they were utilizing augmented reality in their design processes, and many are unsure of how best to fully integrate and leverage the technologies for the best ROI and efficiency of design.
To address these challenges, VR Intelligence are hosting an exclusive webinar, ‘How XR is Changing the Way Companies Design and Visualize Products’ taking place July 25th at 9:00am PT/12:00am ET/5:00pm BST.
Moderator Tyler Worden (Managing Partner, 4D Pipeline) will be joined by Ricardo Rodriguez (Global Virtual Design & Construction (VDC) Specialist, BASF), Kurt Maldovan (Director of Virtual Design and Construction, Jacobs Engineering Group), Michael Smith (Digital Design, Tool Development Manager, Ford Motor Company) and Micah Wells (Global Mining and Metals Innovation and Technology Lead, Fluor Corporation). The webinar will discuss how product design and visualization have been shaped by the advent of XR and how companies can leverage immersive technologies in future to boost ROI and consumer engagement.
- Which industries are currently using XR for design & visualization, and how?
- Where are VR and/or AR/MR best-suited and what benefits are companies seeing?
- How are companies scaling and integrating XR into daily workflows? What are the challenges?
- What’s the realistic ROI and how is it measured?
Those who cannot join live will be sent the recordings once the webinar has run.
This webinar is being run in association with VR Intelligence’s upcoming VRX Conference & Expo, taking place December 12-13, 2019, at the Hyatt Regency San Francisco Airport Hotel. Expecting more than 600 senior attendees from across gaming, entertainment, healthcare, retail, automotive industries and more, VRX is the world’s premier B2B immersive tech event for those wishing to use XR to boost ROI, propel their business forward and engage consumers through immersive and innovative experiences. More information can be found on the website: https://events.vr-intelligence.com/vrx/, or please contact Kathryn Bloxham directly.
I hope you can join us!
Events Director & Head of Innovation
VR Intelligence / VRX
T: +44 (0)207 375 7567