Home»VR Trend»THE VOID Continues International Expansion with Toronto Launch
THE VOID Continues International Expansion with Toronto Launch
Hyper-Reality Ghostbusters: Dimension Experience Now Available to Guests of Cineplex’s Newest Location of The Rec Room
THE VOID, the critically acclaimed immersive entertainment company, today announced the opening of its newest VOID Experience Center™(VEC) in Toronto, Canada in a joint venture with Cineplex.
THE VOID is part of The Rec Room, Toronto’s newest destination for ‘Eats & Entertainment’ which brings together an incredible amusement gaming experience with exciting live entertainment and unforgettable dining experiences, all under one roof. Residents and visitors to the Toronto area are able to step beyond reality and into the Ghostbusters: Dimension at The Rec Room’s brand new location at the city’s historic Roundhouse which opened to the public today.
“We’re committed to transporting everyone, everywhere on virtual adventures. To deliver on that promise, THE VOID will continue to open our unique entertainment centers in key markets and major destination cities”
Inspired by the hit franchise and developed in partnership with original Ghostbusters creator, Ivan Reitman and Sony Pictures Virtual Reality, fans will enter THE VOID’s Ghostbusters: Dimension and embark on a journey to save New York City as they progress through the immersive experience, connecting and engaging with each other and their surroundings through sight, sound, touch, smell, and motion. By combining interactive sets, Virtual Reality (VR), real-time effects, and custom RAPTURE™gear, THE VOID propels participants beyond the confines of reality, immersing them in virtual experiences they can enjoy together, making it the perfect outing for friends, families and groups.
“We’re committed to transporting everyone, everywhere on virtual adventures. To deliver on that promise, THE VOID will continue to open our unique entertainment centers in key markets and major destination cities,” said Cliff Plumer, CEO of THE VOID. “Toronto is in the heart of Ontario’s tourism hub and represents the type of market that THE VOID is looking for; a great entertainment metropolis where tourists and natives alike value amazing experiences. By partnering with Cineplex, a leading entertainment and media company which owns and operates The Rec Room, THE VOID will bring immersive and interactive VR to a broad consumer audience.”
Each VOID Experience Center consists of:
Social Experience – THE VOID is a shared, multi-person experience that creates a tangible emotional bond as people play together unlike most VR that isolates users.
Original and Beloved Storylines – Enter unexplored worlds filled with immersive and entertaining adventures. Step beyond reality and into the world of favorite franchises, including Ghostbusters, where adventurers track and trap supernatural foes through a New York apartment complex.
Physical Sets – Custom stages and wide array of sensory effects, designed specifically for VOID experiences, are used to fully draw participants into the digital world that’s been mapped over the physical space.
RAPTURE™ Gear – THE VOID’s proprietary equipment– including a virtual reality headset, accessories and tools and a companion vest that allows environmental effects to be felt from multiple points using Haptic feedback – melds the physical and digital worlds together.
This latest international expansion comes on the heels of continued growth for the company internally and externally. With the recent appointment of three key C-Suite hires – Chief Strategy and Business Development Officer Andrew Darrow, Chief Financial Officer Jeff Ruggels and Chief Experience Officer Sarah Marsh – THE VOID is now the fastest growing location-based hyper-reality business across the globe. VOID Experience Centers are also available for consumers to experience at Madame Tussauds New York, The Beach in Dubai and the company’s headquarters in Lindon, Utah.
About THE VOID
THE VOID is a destination that inspires the exploration of fully immersive virtual worlds with friends and family, creating memorable experiences together. By combining physical sets with real-time interactive effects, THE VOID allows you to step beyond reality, engaging all your senses, transporting you to new and unimaginable worlds. In July 2016, THE VOID opened Ghostbusters: Dimension, its first public experience in partnership with Sony Pictures, at Madame Tussauds New York. In 2017, THE VOID expanded with locations at The Beach in Dubai, The Rec Room in Toronto and the company’s headquarters in the greater Salt Lake City area.
About The Rec Room
The Rec Room is Canada’s premier ‘Eats & Entertainment’ destination that brings together incredible dining, amusement gaming, technology and live entertainment experiences all under one roof. Part of Cineplex, The Rec Room is a premier social destination and the ultimate gathering spot for corporate events, groups and parties. While each location is customized to the individual community, The Rec Room concept features multiple dining environments and a wide range of entertainment options including a large amusement games area featuring state-of-the-art simulation, feature attractions and redemption games as well as an auditorium-style space perfect for musical acts, bands and comedians. For more information, visit TheRecRoom.com or follow the action on social media through Facebook (TheRecRoomCA), Twitter (@TheRecRoomCA), Snapchat (@TheRecRoomCA) and Instagram (@TheRecRoomCA).
A leading entertainment and media company, Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. As Canada’s largest and most innovative film exhibitor, Cineplex welcomes 75 million guests annually through its circuit of 164 theatres across the country. Cineplex also operates successful businesses in digital commerce (CineplexStore.com), food service, alternative programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media) and amusement solutions (Player One Amusement Group). It also operates a location based entertainment business through Canada’s newest destination for ‘Eats & Entertainment’ (The Rec Room), and an online eSports platform for competitive and passionate gamers (WorldGaming.com). Additionally, Cineplex is a joint venture partner in SCENE, Canada’s largest entertainment loyalty program.
Proudly recognized as having one of the country’s Most Admired Corporate Cultures, Cineplex employs over 13,000 people in its offices across Canada and the United States. To learn more visit Cineplex.com or download the Cineplex App.