Making the business case for XR and understanding its benefits: AR for Enterprise Alliance, Jaguar Land Rover, Vodafone and LADbible Group join XR Intelligence

London: XR experts are getting ready to join a webinar to crack the XR communication question and dispel damaging myths around immersive technology on Wednesday 11th December at 13:30 GMT.

Almost every industry could benefit from XR technology in some way and the immersive landscape is growing every year with more solutions and use cases appearing on the market. However, so far adoption is not as widespread as most in the industry would like. One of hindrances for increasing the use of XR technology in many businesses is poor communication. Technology teams are consistently failing to drive the business case because they get hung up on costs and integration aspects whilst overlooking the potential for a more significant impact.

Senior management need to know that XR technology works and that certain companies are now saving lots of time and money with it! For this to happen, XR needs to be communicated more effectively, implementing projects from R&D into the business needs to be easier and business leaders need to stop believing rubbish about XR! It is only then we will start to see widespread adoption of XR technology in almost every industry.

To take an in-depth look at communication, implementation and potential of immersive technology, XR Intelligence are hosting an exclusive webinar: Making the business case for XR and understanding its benefits. Technology, business and AR expert Mark Sage, Executive Director at the AR for Enterprise Alliance will moderate a lively discussion with Brian Waterfield, Digital Manufacturing Manager at Jaguar Land Rover, Paras Shah, Head of Health, Safety & Sustainability at Vodafone and Joe Williams, Immersive Lead at LADbible Group. Taking place on Wednesday 11th December between 13:30 and 14:30 GMT, the webinar will identify and cure common communication mistakes when discussing XR technology as well as uncover the real value of small-scale pilot-projects.

Register for this exclusive webinar today to explore the following:

  • Uncover ways to effectively communicate the potential of XR to business leaders
  • Learn how to run small-scale pilots to demonstrate real benefits
  • Establish a process to transition from R&D to business implementation
  • Dispel damaging myths around XR

Register for this exclusive webinar today

Those who cannot join live will be sent the recordings once the webinar has run.

This webinar is being run in association with XR Intelligence’s upcoming XR Europe Conference & Expo, taking place April 28th 29th, 2020, at the Park Plaza Victoria, London. Expecting more than 300 senior attendees from across gaming, entertainment, healthcare, retail, automotive industries and more, XR Europe is the world’s premier B2B immersive tech event for those wishing to use XR to boost ROI, propel their business forward and engage consumers through immersive, innovative experiences. More information can be found on the website: or please contact Stefan Mullan directly.


Stefan Mullan

Conference Organiser

XR Intelligence

T: +44 (0)207 375 4321


XR Intelligence is a trading name of FC Business Intelligence Ltd. Registered in England and Wales no.4388971. Registered address 7-9 Fashion Street, London, E1 6PX, UK

Author: VR Reporter

I am a hi-tech enthusiast, VR evangelist, and a Co-founder & Chief Director at Virtual Reality Reporter!

Share This Post On

Submit a Comment

Your email address will not be published. Required fields are marked *